Aldo Solar, a leading supplier of photovoltaic equipment in Brazil, has strengthened its presence in the Northeast with the opening of a new distribution center in Recife (PE).
This initiative is part of the company's strategy to expand its logistics infrastructure, bring its operations closer to integrators, and accelerate service to customers in the region.
With a focus on gaining speed and efficiency in deliveries, the new unit is already showing positive results. According to the company, the center was structured to significantly reduce service time, offer readily available inventory, and feature a modern infrastructure capable of improving logistics performance in the Northeast region.
“Being close to customers to be able to serve them faster, with a suitable portfolio and efficient logistics, makes a big difference,” said Patrick von Schaaffhausen, CEO of the company.
According to the executive, the choice of Recife also took into account its proximity to the port of Suape, a strategic factor for optimizing the flow of import and distribution of equipment.
“We have the advantage of efficient receiving through the port of Suape, so we can receive the products close to our warehouse and serve the region. Today, we have an average delivery time of five to six days in the Northeast, which represents a significant logistical gain compared to service from Maringá, where our main distribution center is located,” he explained.
Immediate results and regional impact
Since the start of operations, the new center has been generating direct impacts on logistics processes, especially in reducing delivery times. This progress is reflected in greater customer satisfaction and expands the integrators' capacity to meet the demands of the local market.
"The Northeast Distribution Center has contributed to significantly reducing the average delivery time, in addition to increasing our service capacity and strengthening our relationship with local partners," stated Schaaffhausen.
Although the current structure has been designed to fully meet regional demand, the Aldo Solar It does not rule out further expansions in the future, following market growth.
“Currently, there are expansion plans as needed. Today, the current structure has been sized to fully meet regional demand, ensuring operational efficiency and flexibility for future growth. It was a robust investment that reflects Aldo Solar's commitment to logistical decentralization and excellence in national service,” he said.
Strategy and performance in a challenging year.
The inauguration of the new CD This occurs within a context of transformations and challenges for the photovoltaic sector, especially throughout 2025. According to Schaaffhausen, the period was marked by regulatory changes, economic fluctuations, and market adjustments, which required a renewed focus on operational efficiency and profitability.
“This was a year very focused on improving the company's efficiency. We had a series of improvements in customer service, delivery, and profitability processes. Growing for the sake of growing, without results, doesn't make sense. We sought to make margins healthier throughout the year, which is essential to enable new investments,” he commented.
Schaaffhausen explained that the company is ending the period with optimistic prospects for 2026, projecting growth of around 50%, driven by portfolio expansion, a broader base of integrated service providers, and greater logistical efficiency.
Market challenges and perspectives
Schaaffhausen also assessed that 2025 was a particularly challenging year for distributors, given the combination of tariff changes, high interest rates, credit restrictions, and regulatory uncertainties.
“We had market, regulatory, supply, and pricing issues. We started the year with the end of the tariff exemption, which impacted tariffs and pricing. This generated non-linear import movements and pressure on inventories and cash flow. In addition, high interest rates reduced credit approval, directly impacting demand,” he emphasized.
Despite the current scenario, the director believes the sector maintains solid fundamentals. “The important thing is to look ahead. Solar continues to be an extremely attractive product. The intrinsic benefit of solar energy remains very significant for homes and businesses. We are quite optimistic for next year,” he stated.
Efficiency, portfolio and new growth opportunities.
For 2026, the organization is focusing on three strategic pillars: operational efficiency, portfolio diversification, and strengthening after-sales service.
“Efficiency here has several aspects: customer service, delivery, and after-sales service. This is a market that depends not only on sales, but also on product quality, warranty, maintenance, and technical support. Serving the customer well from the beginning to after-sales is what will differentiate companies,” he emphasized.
Furthermore, the company sees opportunities in new growth areas, such as energy storage, chargers for electric vehicles, hybrid solutions, off-grid systems, as well as emerging technologies such as flexible, lightweight, colored panels and BIPV applications for facades.
“The market is moving towards more comprehensive solutions. Our goal is to have an extremely efficient operation, with a diversified portfolio, and prepared to grow in these new areas,” added the Director.
Training and support for the local market.
In addition to investments in logistics, the company has also expanded its focus on professional training. Through free technical and commercial training, conducted in partnership with strategic manufacturers and suppliers, the company seeks to qualify local integrators, promoting constant updates on new technologies, storage solutions, technical standards, and innovations in the solar market.
In conclusion, Schaaffhausen emphasized that, despite the challenges faced by the supply chain, investment in solar energy remains highly attractive to the end consumer.
“We talk a lot about the challenges faced by distributors and integrators, but we can't forget the end customer. Regardless of regulatory and operational issues, solar energy remains one of the best possible investments, with excellent returns, sustainability, and long-term benefits. That should be our focus: structuring the supply chain to meet this opportunity,” he concluded.
According to him, the possibility of adjustments contributed to greater agility in execution and better use of the available area.
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