Canadian Solar has announced Liciany Ribeiro as the new director of Bundle, a business unit dedicated to the sale of solar kits and solutions for the photovoltaic retail market.
The executive assumed the position on December 1, 2025, with the mission of accelerating the company's strategy in the segment and strengthening relationships with integrators, distributors, and points of sale throughout the country.
Liciany will officially represent Canadian Solar at the National Meeting of ABSOLAR, which takes place this Wednesday (10) and Thursday (11), at the Rebouças Convention Center, in São Paulo (SP).
A professional with extensive experience in sales management, channel development, and new business expansion, she joins the company focused on results and sustainable growth, important attributes in a scenario of regulatory evolution and increasing maturity of the Brazilian photovoltaic market.
“With ten years of experience in the solar energy market and five years leading Absolar Paraná, my goal is to develop and apply everything I have learned in distribution within Canadian Solar, which has been a benchmark brand in the market since 2012,” said Liciany.
According to her, the Brazilian market "is very challenging in terms of legislative changes," and her intention is "to contribute to the team with my experience in the microinverter market, so that we can meet all the updates to current regulations, such as NT 17.193/25," the new director emphasized.
The Bundle Sales unit brings together modules, inverters, storage solutions, and other components into an integrated offering, simplifying the procurement process and increasing operational efficiency for integrators and sales channels.
“The sales model for photovoltaic generator kits is a strategic priority for Canadian Solar, as it democratizes access to solar energy through complete and standardized solutions. Liciany's arrival reinforces our commitment to innovation, commercial scale, and customer focus,” stated Samir Moura, general manager of Canadian Solar Brazil.
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