Electricity bills affect the happiness of Brazilians; studies show that solar energy improves the scenario.

Personal financial situation is the main factor of unhappiness for Brazilians and more than half (54%) of people who consider themselves unhappy point to money as the main reason, reveals a study by the Ipsos Institute, released this Thursday (19).

This scenario, however, becomes even more critical when considering the weight of electricity bills in family budgets, especially for lower-income families. A survey by the Polis Institute indicates that 36% of low-income Brazilian families spend half or more of their income solely on electricity expenses.

In many cases, the electricity bill competes directly with essential expenses, such as food: 25% of people in social classes D and E say they have already stopped buying food in order to have electricity.

However, the study data shows that even when making choices, six out of ten families analyzed reported having overdue electricity bills, with the impact being greater in the North and Northeast regions.

Solar energy contributes to happiness.

In this context, solutions like solar energy can have effects that go beyond financial savings. This is because photovoltaic systems can reduce electricity costs by up to 90%, freeing up a significant portion of family income.

According to a study by the Polis Institute, if there were a significant reduction in energy tariffs (a possible scenario with the adoption of sources such as solar), half of the families would use the money saved to immediately purchase basic food items.

For Rodrigo Sauaia, CEO of ABSOLARThe data highlights a direct relationship between the cost of energy and the food security of the population, reinforcing the role of solar energy as a tool for inclusion and social justice.

“Photovoltaic solar energy reduces the population’s electricity costs, increases the competitiveness of companies and relieves the government’s budget, benefiting small, medium and large consumers in the country,” he commented.

According to the executive, more than just reducing expenses, technology can contribute to improving quality of life by allowing families to redirect resources to essential areas such as food, health, and education – factors directly linked to well-being and happiness.

"In addition to contributing significantly to social, economic, and environmental development in all spheres of society, the advancement of solar energy also expands Brazil's leading role in the geopolitics of the global energy transition," he emphasized.

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