The executive recently assumed leadership of OSDA in Latin America, with a special focus on Brazil, the company's largest market in the region.
In an exclusive interview to Canal SolarSantos spoke about plans to structure the branch in the country, bring the brand closer to customers and invest in integrated energy solutions, including storage.
What exactly is your role in this new phase of OSDA?
I'm taking over the company with responsibility for Latin America, but with a particular focus on Brazil, which is currently our main market. Although we have a local team, our presence has always been more tactical, focusing on sales and technical support.
Institutional representation was still handled directly by China, which created a distance from the market. My role is precisely that: to bring the brand closer, represent the parent company, and give OSDA a face in Brazil.
What changes now in the Brazilian operation?
Over time, OSDA has distinguished itself by offering competitive, high-quality solutions to our clients. Now, we want to take it even further: our goal is to strengthen lasting bonds with both clients and suppliers, building relationships based on trust, closeness, and partnership.
The key is recurrence: we want to transform each order into a natural continuation of the relationship, not a one-off. This is the way to consolidate our presence in the market and grow alongside those who walk alongside us.
What are the pillars of this strategy?
The first is the opening of the Brazilian subsidiary. We've already begun this process, which will provide greater structure, legal certainty, and investment capacity. The second pillar is portfolio integration.
Many people still associate OSDA only with photovoltaic modules, but we have a much more complete portfolio: on-grid inverters, hybrids, and storage solutions, brought together under the AUSTA brand.
Our goal is to position ourselves as a one-stop solution, offering everything in solar energy from a single source. This is a differentiator that few players can consistently deliver.
By when do you intend to complete this integration?
Our horizon is 2026. By then, the Brazilian market should experience a turning point in the storage sector, especially with the possibility of specific auctions and new regulatory frameworks.
We want to be prepared for that moment. By 2025, we should have made significant progress on our integrated portfolio, but we plan to have our entire strategy consolidated by 2026.
And what is OSDA's current presence in the country?
We've been active since 2019, supplying over 3 GW of modules, and currently have approximately 20 distributors. Our operations have always been consistent, but now we want to transform Brazil into a platform for all of Latin America.
This means expanding partnerships, diversifying the portfolio, and investing in new business fronts. It's a natural step for a company born with a global vision.
You mentioned diversification. What exactly does that mean for OSDA?
We're fully aware that relying solely on module sales doesn't guarantee a future. Therefore, we're seeking diversification on two fronts. The first is product diversification: in addition to modules, we'll offer inverters and batteries in an integrated format.
The second is investments: we're also structuring a division focused on generation projects and investments. This move expands our operating possibilities and positions us more competitively in an increasingly dynamic sector.
How do you see this moment in the Brazilian solar sector?
I see it as a phase of maturity. Distributed generation has already consolidated, and now the market is turning to storage solutions, which will be fundamental for the next growth cycle.
Companies that position themselves in this segment now will have an advantage when the market reopens. That's what we're doing: preparing OSDA to be not only an equipment supplier but also a strategic partner for the sector in the coming years.
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Answers of 2
Dear Sirs, I have no doubt that energy storage via batteries is the natural path to mastering the use of renewable energy sources with greater technical, operational, and economic efficiency. For example, it's a solution to the infamous and controversial flow reversal, which has served as an excuse for some concessionaires to impose obstacles to project approval and has caused significant losses to various companies and individuals operating in the sector. The auction scheduled for the end of the year by the federal government/Ministry of Mines and Energy is already a positive sign and a facilitating instrument for the expansion of energy storage. Regulations and standards already exist. Engineer and Professor – Consultant, designer in generation, electric vehicle charging stations, and energy efficiency.
Dear Sirs, I have no doubt that energy storage via batteries is the natural path to mastering the use of renewable energy sources with greater technical, operational, and economic efficiency. For example, it's a solution to the infamous and controversial flow innovation, which has served as an excuse for some utility companies to impose obstacles to project approval and has caused significant losses to the various companies and individuals operating in the sector. The auction scheduled for the end of the year by the federal government/Ministry of Mines and Energy is already a good sign and a facilitating instrument for the expansion of energy storage. Regulations and standards already exist. Engineer and Professor – Consultant, designer in generation, electric vehicle charging stations, and energy efficiency.