Google searches for "sustainable energy" skyrocketed in Brazil, growing by approximately 650% between January and December of last year, according to a survey by [source missing]. Energy BulbThe term registered more than 250 searches, while related expressions also showed strong demand, such as "solar energy," with more than 135 searches.
The move comes after a period of strong pressure on electricity bills. In 2025, the red flag was in effect for six months and the yellow flag for another two, raising rates by one. a rate almost three times higher than the inflation rate for the period.
For 2026, the expectation is for a average readjustment almost twice as high as projected inflation"In this scenario, sustainable alternatives are gaining momentum. While the country maintains its position as a world leader in clean energy production, Brazilians' interest in the topic is strengthening," Bulbe highlights.
Search profile
In Brazil, interest in sustainable energy has a specific demographic profile. According to the survey, women and young people are the groups that have researched the topic the most in the last year.
Among those interested, more than half (52,4%) are between 18 and 24 years old, highlighting strong engagement from new generations with clean energy solutions. When broken down by gender, 53,2% of searches come from women, while 46,8% come from men.
According to Bulbe, the data indicates that this audience values alternatives that can reduce electricity costs while adopting more sustainable consumption practices.
The study highlights that as Brazil consolidates its clean energy matrix and models like solar energy become more popular, it is clear that "the demand for practical and sustainable solutions should continue to grow, reinforcing the consumer's role in building a greener energy future."
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