Helius has appointed Rafael Chagas as its new Sales Manager, with the mission of strengthening the company's presence in Brazil and expanding its operations in the country by 2026.
With eight years of experience in the solar energy sector, the executive built his career working directly with distributed generation and renewable solutions geared towards the Brazilian market.
With a postgraduate degree in Renewable Energies, he has been leading commercial and strategic initiatives in recent years, representing major industry players and connecting manufacturers, distributors, and integrators.
In a highly competitive market like Brazil, the new Sales Manager emphasizes that their main objective will be to deeply understand the sector's trends, which is undergoing a major transformation, and to offer efficient solutions to meet the needs of local clients.
"My focus is to ensure that Helius continues its expansion in a solid and profitable manner, always maintaining a firm foundation for growth," he stated.
According to him, one of the company's main differentiators lies in its already consolidated structure in the country, which has been operating for seven years and has a complete local team encompassing sales, logistics, after-sales service, administration, and marketing.
Looking to the future, the Sales Manager also says that 2026 will be a strategic year for consolidating Helius in the country and expanding its operations in Latin America.
“We intend to intensify our focus in Brazil, where we already have leading distributors, adding our partners, as well as investments in other Latin American countries, offering the most advanced solutions in the photovoltaic industry aligned with the needs of our market,” he concluded.
According to the sales manager, the wide variety of brands and the disparity in quality create some confusion among consumers, which can make it difficult to choose the best products.
“Today there are many brands, with different levels of quality, which sometimes ends up confusing the customer and generating a generalized view that does not always reflect reality. Helius's path is to continue valuing what differentiates us: the real quality of the products and the close relationship with partners and distributors who also value this. It is this combination of trust, partnership, and consistent delivery that, in my opinion, strengthens the brand and generates lasting results,” he emphasized.
In this context, he believes another distinguishing feature of Helius lies in its ability to offer high-quality products, coupled with a close relationship with distributors and partners, creating a solid foundation of trust that sustains the company's longevity.
“I strongly believe in the power of partnerships built on trust and mutual benefits, where both clients and Helius grow together. I intend to use my experience and relationship-building skills to bring the company even closer to its partners, understanding their needs firsthand and offering genuine support that goes beyond the commercial aspect,” he emphasized.
"For me, lasting relationships are built on consistency, transparency, and shared purpose, and that's exactly what I want to focus on," she added.
He also emphasizes that developing a local team that understands the specificities of each market is one of the key points for the success of the operation in Brazil.
The executive explains that having people working closely with the market in each country brings more agility, a greater understanding of customer needs, and real integration with the culture of innovation that the company already has.
“Strengthening this movement of investing in people, valuing ideas, and encouraging exchange between teams is what will continue to drive Helius to stand out, always adapting quickly and maintaining its focus on delivering real value,” he emphasized.
He also pointed out that the launch of the photovoltaic module Helius Anti-Dust This is a clear example of this approach, where the product was developed to facilitate the natural drainage of water and dirt, offering self-cleaning and energy generation.
For him, this type of development proves that the company can anticipate solutions that add real value to customers, using R&D intelligence to design solutions that serve to increase energy generation.
The Sales Manager comments that taking on the commercial leadership of Helius Sunlink PV goes beyond a professional challenge. It's a commitment to a market undergoing constant transformation, which demands presence, active listening, and a constant capacity for adaptation.
“Taking on a sales position at Helius Sunlink PV in a market as competitive as Brazil demands focus, continuous learning, and adaptability. My main objective will be to understand the trends in the sector, which is undergoing a major transformation, in order to support local clients with Helius solutions,” concluded Rafael.
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