The free energy market maintained its expansion trajectory in 2025, albeit at a more moderate pace after the strong movement recorded in the previous year. Data from CCEE (Chamber of Electric Energy Commercialization) indicate that 21,7 loads migrated from the regulated to the free market in the year, a volume 19% lower than that observed in 2024, when 26,8 migrations were recorded.
The slowdown comes after the historic peak of 2024, driven by the opening of the free market to all Group A consumers. In that year, the number of migrations more than tripled the result of 2023.
According to experts, the stabilization of the pace in 2025 was expected, given the exhaustion of the immediate effect of the opening and the change in the price scenario. The assessment is that the market is now entering a phase of normalization, with consumers making more careful decisions.
Sectoral and regional profile
In 2025, the growth was mainly driven by the services (6.478 migrations) and commerce (4.098) sectors. From a regional perspective, growth was widespread throughout the country, with notable increases in the Northeast (+3.500), Midwest (+2.000), and North (+1.300), in addition to an increase of over 14,7 loads in the Southeast and South regions.
Consumer base and share of consumption
Even with the slowdown in the flow, the total base of the free market continues to grow. With the migrations recorded in 2025, the segment ended the year with 85 participants, representing a growth of 31,8%.
The free market's share of national electricity consumption also increased, rising from 39%. in 2024 to 43% in 2025, reinforcing the growing role of this environment in the country's commercialization matrix.
Prospects for 2026
The short-term outlook points to a new adjustment in the pace of migration. Information from ANEEL (National Electric Energy Agency) data shows that around 7 loads have notified distributors of their intention to migrate in 2026, a number significantly lower than recent figures.
In a statement, the Minister of Mines and Energy, Alexandre Silveira, highlighted that the expansion of the free market reflects the modernization process of the Brazilian electricity sector and the increased freedom of choice for consumers, with impacts on competitiveness and the attraction of investments.
With the new legal framework for the electricity sector, the opening of the market to low-voltage consumers should occur in stages: by November 2027 for the industrial and commercial classes and by November 2028 for residential consumers. The expectation is that, throughout this process, the volume of migrations will gradually increase, reaching millions of consumer units in the coming years.
all the content of Canal Solar is protected by copyright law, and partial or total reproduction of this site in any medium is expressly prohibited. If you are interested in collaborating or reusing part of our material, please contact us by email: redacao@canalsolar.com.br.
