With approximately 620 MW of photovoltaic modules delivered throughout 2025, TCL Solar concluded its first year of operation in the Brazilian market exceeding initial projections.
In an exclusive interview to Canal SolarLuiz Eduardo Sobreira, the company's country manager in Brazil, presented a summary of the operation's performance in the country and shared the outlook for 2026, emphasizing the importance of strategic planning and the brand's global positioning for consolidating the company in the national photovoltaic sector.
According to TCL Solar, the volume of deliveries exceeded the targets set for the start of operations, even in a challenging context for the segment, marked by greater regulatory complexity and market fluctuations.
According to the executive, the result reflects the effectiveness of the strategic planning conducted since the company's implementation phase in the country, as well as the performance of the local team, which managed to anticipate deliveries and exceed the initially set objectives.
Sobreira explains that the sales level projected for the entire year was already reached in August, demonstrating a rapid acceptance of the brand by distributors and integrators. "Building a solid foundation and focusing on the distribution channel were key to this positive market response," he states.
Of the total volume traded during the period, approximately 90% was directed to the distribution channel, while the remaining 10% served specific projects, including larger plants and commercial systems.
By 2026, the company expects to maintain, or even increase, its current level of deliveries, with a gradual entry into projects of centralized generation (GC). “The strategy involves expanding the portfolio to meet larger-scale demands, keeping pace with market maturity and strengthening our presence in energy infrastructure projects,” the executive highlights.
Established brand and credibility in the market.
According to Sobreira, one of the factors that contributed to TCL Solar's rapid consolidation in Brazil was the brand's prior recognition among consumers. With a strong global presence in the consumer electronics segment, especially in televisions and monitors, the company was able to accelerate its entry into the photovoltaic market.
“This association with innovation, quality, and global scale helps to reduce the barriers typically faced by new entrants in the solar sector. The brand positioning has facilitated relationships with distributors and customers since the start of operations,” he assesses.
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According to the executive, this previously established trust is also reflected in the end consumer's perception of TCL's solar products.
Although photovoltaic modules are not standardized solutions, Sobreira points out that attributes such as institutional stability, warranties offered, and technical support are gaining increasing weight in the purchasing decision process.
“Technical differentiators remain relevant, but what truly adds value for the client is the security of investing in a solution backed by a guarantee, operational consistency, a solid structure, and a long-term commitment,” he states.
Portfolio expansion
In addition to consolidating its position in the supply of photovoltaic modules, the TCL Solar It is evaluating the expansion of its operations in Brazil with the introduction of new energy solutions.
Among the next steps being considered by the company is the future inclusion of batteries in its portfolio, aligning with storage trends and the increased flexibility of solar systems. However, there is still no official timeline for the launch of these products in the national market.
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