With the collaboration of journalist Henrique Hein
The distributed generation (DG) market in Brazil showed a slowdown in 2025, with a more pronounced decline in larger-scale systems.
Mini-generation saw a 31% drop in new installations, while microgeneration (comprising systems up to 75 kW) fell by 6% compared to 2024.
When broken down by consumption profile, the residential segment maintained its leadership, accounting for 57% of the new volume added. The commercial sector, however, lost market share, while the rural and industrial segments followed the same trend.
The survey also highlights a recent renewal in the sector: more than half of the companies were created in the last five years, with 48% between 2019 and 2022 — a period of strong expansion in distributed generation. In contrast, only 10% of the companies active before 2016 remain in the market.
In evaluating the greenerThe scenario reflects a sector still in its maturation phase, marked by high fragmentation among integrators and the growing need for professional training.
The research released by the consulting firm was conducted with more than 6.590 integration companies from all regions of the country, between January 12 and 31, 2026, considering their performance throughout 2025.
Companies operate with leaner structures.
By 2025, the average number of employees will fall from seven to six per company, a 17% reduction compared to the previous year. Most companies (68%) operate with teams of up to four employees, while only 13% have between 10 and 30 employees.
According to Greener, this model reinforces the fragmented nature of the market, with heavy use of outsourcing in different stages of projects. The study also identifies changes in the positioning of companies.
Although 69% still operate as integrators, focused on the sale and installation of photovoltaic systems, about 25% are already positioning themselves as energy consultants, expanding their portfolio with solutions such as batteries and chargers.
Offers are down, but sales are up.
Regarding product negotiations in the market, the number of commercial proposals fell by 19% in 2025, with a monthly average of 21 quotes per company, compared to 26 in 2024 and 43 in 2023.
Despite the reduction in the volume of budgets, the conversion rate reached 22% in 2025, above the 20,4% recorded in 2024 and the 11,6% in 2023.
“Even with smaller budgets, the conversion rate increased by 1,6 percentage points compared to 2024. The improvement in conversion suggests more qualified demand and more efficient sales processes from companies,” highlights Greener.
The Greener study also identified that around 80% of integrators sold up to 500 kWp by 2025. Considering an average system of 8 kWp, this equates to five systems per month.
The 4 to 12 kWp range led sales during the period, with a 69% share. Within this group, systems from 4 to 8 kWp represented 39%, while those from 8 to 12 kWp accounted for 30%. Projects above 75 kWp concentrated only 11% of the market.
Importing modules
The slowdown in distributed generation was also reflected in the supply chain. In 2025, the volume of imported photovoltaic modules totaled 17,9 GWp, a 20% drop compared to 2024, returning to levels seen in 2022 and 2023.
Of the total imported, approximately 80% (14,2 GWp) was destined for distributed generation, maintaining this segment as the main destination for demand.
According to Greener, the peak of imports The increase in the last quarter is related to the replenishment of stocks by distributors, following adjustments in demand.
"Of the 115 manufacturers that supplied modules to Brazil in 2025, the top 10 accounted for approximately 59% of the imported volume," the study highlights.
Flow reversal
In 2025, approximately one-third (33%) of integrators surveyed by Greener reported having witnessed at least one instance of power flow reversal in their businesses – an increase of 28% compared to 2024 and 20% compared to 2023.
The problem is more common in states with high penetration of photovoltaic systems, such as Minas Gerais, where 79% of professionals reported occurrences, a number higher than the national average and close to that observed in 2024 (82%).
According to the study, most integrators (61%) say they have faced few cases (up to five). However, almost a quarter (23%) reported volumes exceeding ten occurrences.
According to Greener, almost half (48%) of the claims received in 2025 were resolved, an improvement compared to the 45% recorded in 2024. To circumvent the restrictions, integrators mostly resorted to operational solutions, even though these had a direct impact on projects.
Almost half (49%) of professionals have started using the so-called fast track (up to 7,5 kW) as an alternative to enable connections, while 37% opted to reduce the power of the systems to fit within the network limitations.
However, even with adaptation strategies, 20% of projects were not completed, indicating a direct impact on sales conversion. According to the analysis, more structural solutions still have low adoption rates, with only 10% of integrators resorting to alternatives such as grid zero.
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Answers of 2
Offers are down, but sales are up.
The stark truth: adventurers can't stay afloat in the market.
Source: https://canalsolar.com.br/10-integradoras-antes-2016-seguem-ativas-setor-solar/
If the issue were about advancing the sector and demanding more professionalism, it would be positive and beneficial to the market. However, the reason so many companies fail is rampant corruption destroying the economy, the lack of legal security in the country, and the lack of incentives for the sector, which, on the contrary, suffers routine attacks. I am among the ten percent that continues, but without reason to celebrate.