The solar energy industry in Brazil has established itself as a strategic alternative for clean energy generation, and companies like DAH Solar have played a key role in this process.
To meet the demands of an expanding market with specific conditions, adapting technological solutions is essential.
In an interview with Canal Fernando Calenzani, Applications Engineer at DAH Solar, explained how the company works to deliver efficient solutions, overcoming the difficulties of integrating cutting-edge technology with local realities.
According to Calenzani, the adaptation process begins long before the products are launched in Brazil.
The company is already preparing for the specific characteristics of the Brazilian market, such as variations in electrical voltage and weather conditions, to ensure that its products effectively meet local requirements.
“When we launch on the market, we already take into account all the issues of voltage, temperature, and other critical factors. The integrator receives the product prepared and ready,” he explained.
Planning
Calanzani also points out that this advance planning is not limited to technical issues, but also involves a careful analysis of taxes, regulations and legal requirements, which helps to avoid surprises in the future.
"From the beginning, we sought to align all tests and adjustments before going to market, taking advantage of feedback from beta stations and even tests done in China," he emphasized.
Another major challenge for the Dah SolarAccording to Calenzani, it's the communication between the Brazilian and Chinese teams.
Working directly with research and development teams in China, he emphasizes the importance of adapting solutions to the needs of Brazilian consumers, taking into account cultural differences and the specificities of the local market.
In this context, your role is to ensure that the vision of the end customer, integrator, and distributor is effectively translated to Chinese developers, which requires constant communication and a detailed understanding of the needs of the Brazilian market.
"My job is to bridge the gap between the needs of the Brazilian end customer and the Chinese engineers," he stated.
Innovations for the Brazilian market
DAH Solar has also invested in innovations that meet the demand for simpler and more affordable solutions in Brazil. One example of this is... Solar Unit, a “plug and play” solution, which Calenzani believes is a major step forward for the national market.
"In the future, we already have plans to expand the Solar Unit with hybrid systems. All of this planning takes into account the Brazilian end customer," he said.
Furthermore, Calenzani notes that the instability of the national electricity grid is a significant challenge for the adoption of new technologies, but also a factor that drives innovation in the sector.
"I believe this transition needs to be much smoother than in Europe, because I think our integrators and distributors are very strong," he emphasized.
According to him, this market instability, while challenging, ultimately favors the emergence of new technological solutions. When there is market instability, companies begin to create technology and innovation, and this is essential for the advancement of the sector.
One example of innovation, cited by Calenzani, is the development of fullscreen solar module, created to be more efficient and adapted to the local conditions of Brazil. Fernando emphasizes that, in the long term, the companies that innovate are the ones that stand out in the market.
“I believe that the long-term manufacturer is the one that innovates. We can see several companies, not only in the solar sector but in various sectors, that innovate and become long-lasting companies. A company that thinks long-term is the one that is innovating and bringing solutions that emerge in times of crisis,” he concluded.
Growth of the storage sector
Calenzani analyzes the accelerated growth of the storage sector, especially in China, where the environment is favorable for the emergence of new companies in the sector.
Although there isn't yet a large presence of these companies in Brazil, he notes that in Europe, it's possible to find many companies that don't yet operate in the country.
He also mentions how the Chinese government facilitates the establishment of new factories by offering attractive financing conditions with low interest rates, making the process of setting up factories and starting operations much more accessible for companies.
“In China, the government helps to set up the factory and offers financing. Every large company knows that the interest rate there is very low. So it's possible to set up a factory, assemble a team, and start exporting right away,” he added.
all the content of Canal Solar is protected by copyright law, and partial or total reproduction of this site in any medium is expressly prohibited. If you are interested in collaborating or reusing part of our material, please contact us by email: redacao@canalsolar.com.br.
