According to a survey carried out by Canal Solar with some market players, the agricultural sector has been a highlight for this new phase of solar energy in Brazil. Demand may reach 200% when compared to other years in relation to the new rates of use of DG (distributed generation) in the country.
Agribusiness is still the biggest demand in the country, and in terms of income generation, the potential for this sector is considered by many to be a sea of possibilities for solar. In an interview with Canal, Fábio Delgado, commercial director of the distributor Techlux, highlighted the expansion of solar sources in the agro segment.
“Through our customers, the installers, we see a huge demand for systems to serve the agricultural sector. Nowadays, there are two niches: the small producer, who has already understood that this is a great business, and the large producer, who needs a slightly larger plant and is looking for good financing,” he says.
“So, we are already seeing a huge rush of small producers implementing their projects and large producers making quotations. Both are working to find a good deal and adequate financing,” adds Delgado.
In Brazil, there is already financing that facilitates the capture of this energy, such as the Safra Plan carried out by the BNDES bank, which, in addition to promoting the national market, has been responsible for the entry of many rural producers into solar.
“Solar energy is present in all areas of agriculture due to incentives from BNDES and private banks. Therefore, the solar sector is increasingly growing within agribusiness. This is good because agribusiness is what drives Brazil and, as a result, there is a high demand for energy and this fits perfectly with the photovoltaic market. It is a huge support for the rural sector,” says the director.
Delgado also highlighted that a major positive difference in agribusiness is that the demand for electricity is constant and growing every day. “Producers have a high demand for energy and are increasingly trying to reduce their costs,” he added.
Solar in global agribusiness
The integration of photovoltaic systems in agribusiness is not something exclusive to Brazil, in Wanghu, in Wulian County, China, a hybrid project was responsible for bringing a energy storage system.
The project was developed by inverter manufacturer Kehua Tech, where Chinese herbs were planted under the solar modules, generating not only energy but also increasing the energy efficiency of the earth's resources.
Here in Brazil, there is already a movement by most manufacturers and market players to solve this demand. According to Delgado, the distributor is already working on solutions for this environment.
“Today, we have a high demand for projects that come to us requesting innovations, especially in terms of energy storage, which has everything to do with this part of agribusiness because the energy that reaches rural areas is usually full of failures. Often, these failures are costly for the producer,” concludes the director.
Techlux prepares to debut at Intersolar South America and launches national marketing campaign
After completing five years of operation in the Brazilian solar energy market, Techlux Distribuidora is preparing for Intersolar South America – the largest fair in South America for the solar sector – which will take place in August in São Paulo (SP). It will also participate throughout the year in events and advertising campaigns in various media outlets nationwide to increase the scope of its operations.
Also according to Delgado, in celebration of the company's 5-year anniversary of working in the solar market, the company developed numerous activities and one of the most important was updating the website, making its navigation more intuitive, thus increasing digital communication. with our customers.
“We have updated our website and our quote platform, giving integrators more autonomy to assemble kits and provide quotes, with full support from salespeople, offering personalized support. In this support, we also offer the possibility of virtual meetings with management and equipment manufacturers to address any needs. This union between the beginning of the manufacturing chain and the end point is crucial for us to close good deals and provide manufacturers with the true needs of the Brazilian market,” says Delgado.
During Intersolar, the company will showcase several solutions from its partners. Among them, equipment from renowned brands: Kehua Tech, Hopewind, Sofar, Tsun and Renesola. Delgado also highlights that the company operates in Brazil based on the following fundamentals: service, support, after-sales, innovation, commitment and sustainability.
“Based on our pillars, we offer the market customized kits with highly competitive prices, logistics for all of Brazil, specialized technical support with express exchange if necessary, engineering insurance to protect our business partners and products with high reliability and performance. This is our recipe for success”, he concludes.
