A Amara-e announced, this Monday (4), its new brand and its new positioning in the renewable energy market.
With the brand Amara NZero, the supplier of electrical products and renewable energy highlighted that the change aims to place the company as a protagonist in energy transition, further directing its strategy into three pillars: decarbonisation, electrification e Scan.
Second Gonzalo Errejón, CEO of Amara NZero, this new positioning better reflects the current reality and the future towards which the company is heading. “We are at a crucial historical moment to face the necessary changes and break with the current dependence on fossil fuels, investing in renewable projects and smart grids,” he said.
With this new stage, Amara NZero hopes to grow in the areas of renewable energy and decarbonization, and more specifically, in DG (distributed generation), due to the boost in self-consumption with photovoltaic generators. Furthermore, the company aims to reach a turnover of 1 billion euros by the end of 2023.
Read more: Remote self-consumption represents 20% of solar DG installations
Present in seven countries, Amara NZero offers solutions for solar, wind and hydraulic sources, as well as smart grids, telecommunications, digitalization, zero emissions, electric mobility and energy efficiency and in services for the energy transition. With a logistics capacity of more than 260 thousand square meters in Brazil, the company closed its last year with a turnover of 406 million euros, which represents an increase of 130% in the last two years.
Along with the change in positioning, the company also renewed its corporate brand with a new logo, merging the company name with the term NZero. The acronym that refers to emissions neutrality and for Errejón the new brand unifies all of the group's businesses internationally.
“Amara NZero needed a brand that reflected what it is, and what it wants to be, to clearly define its role, and show how the company is always evolving to be at the forefront, as a key partner for its customers”, highlighted the CEO .
Similarly, Amara NZero adopted the motto “Energy Transition Key Partne“, which refers to its desire to become a key actor and strategic partner in the energy transition. In opinion by Pablo Arnús, president of Amara NZero, the ability to meet customer needs and the work of innovation and 60 years in the market is what makes the company an essential ally in the energy sector. “Customer needs in relation to the energy transition are transversal and, therefore, require transversal responses”, concludes Arnús.
An answer
Companies that provide a quality of life and with less pollutants have always grown because I have Amara quality and being part of this scenario pays for all the investment.