Earning an organizational culture seal might seem, at first glance, like just a symbolic recognition – another picture on the wall or a badge on the company website.
However, in certain contexts, this type of certification takes on a strategic role, capable of directly influencing a company's growth, productivity, and reputation in the market.
In sectors characterized by rapid growth, high demand for qualified professionals, and constant management challenges, organizational culture has become a decisive factor for business sustainability.
Companies that invest in environments of high trust and engagement tend to show better financial performance, greater capacity for innovation, and lower employee turnover rates.
GPTW studies (Great Place To WorkResearch by the international methodology that assesses organizational climate based on the perceptions of employees themselves indicates that companies certified by the platform consistently outperform the market average in indicators such as revenue growth and productivity.
Furthermore, organizations recognized by GPTW register scores of turnover approximately 50% lower than average, reducing recruitment and training costs and preserving internal technical expertise.
When culture becomes results
The logic behind these numbers is directly linked to team engagement. Environments where professionals trust leadership, feel proud of the work they do, and find space to contribute ideas tend to operate at higher levels of productivity and innovation.
According to GPTW, companies that encourage active employee participation in continuous improvement processes grow faster than their competitors. Furthermore, strong organizational cultures tend to demonstrate a greater capacity to cope with adverse scenarios, such as periods of market instability.
Company accelerates results by transforming cultural seal into a management tool.
In Brazil, the Canal Solar, an education and communications company specializing in the energy market, earned the GPTW seal in 2025 for the fourth consecutive year.
"The main value of the certification lies in the possibility of seeing the company from the perspective of its own employees and, based on that, acting on bottlenecks that impact the growth of the business," he said. Bruno Kikumoto, CEO of the company.
According to the executive, disengaged teams represent an invisible but high cost for any organization. "It's difficult to even measure how much a disengaged person or team costs. In our case, if people don't have the will, organization, and alignment to work in the best possible way, things simply don't happen," he adds.
Impact that goes beyond the internal environment.
The effect of a well-structured organizational culture is also reflected in the company's relationship with the market. Kikumoto highlighted that certifications, such as GPTW, strengthen the credibility of the company. Canal Solar working with clients and suppliers, it functions as an external endorsement of the management practices adopted internally.
“When a client contacts us and sees that we are a GPTW company, for example, the treatment is different. They understand that they are getting a good deal. The same happens with suppliers. The certification puts the company on another level,” reveals Kikumoto.
For employees, the seal also serves as a concrete sign that the discourse about valuing people is accompanied by real investment – and not just institutional communication.
“More than just saying we care about people, the certification shows that this is done in practice. It's not free, it requires investment, and we invest because we understand that this is essential for the company's growth,” concludes the CEO of [company name]. Canal Solar.
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