EN 
PT_BR 
A survey carried out by IBOPE, commissioned by Abraceel (Brazilian Association of Energy Traders), showed that 90% of Brazilians would like to generate their electricity through solar, wind or other renewable sources. In 2014, 77% supported the initiative.
The public opinion survey, carried out this year, showed that the age range between 25 and 34 years old is the one who most defends this idea (95%), being 14 percentage points higher than those interviewed over 55 years old (81%).
“We have had a reduction in costs in recent years and an expansion in financing lines. So, we increasingly have the participation of young people, who are starting to look at distributed generation as an investment opportunity. Furthermore, we have an audience that also highly values sustainable renewable generation and this, consequently, contributes to their interest in photovoltaic systems”, explained Márcio Takata, director of Greener.
Abraceel highlighted that interest in this type of energy generation grows up to 15% as the level of education increases, with the lowest rate (80%) being for citizens with up to the fourth year of complete primary education.
“It is interesting to note that this desire to generate your own electrical energy is in 90% and is equally present in the three municipal conditions (capital, periphery and interior) analyzed. In addition to showing a growing concern with environmental awareness, the survey shows that Brazilians are tired of the current model and know that they pay dearly for their electricity bills”, commented Reginaldo Medeiros, president of Abraceel.
According to the survey, which sought to find out what reason would make Brazilians change energy suppliers if the free market was established, the search for cleaner electricity came in second place in the survey, with 17%. This item was second only to price, with 64% of responses, but it was ahead of service quality, with 15%.
“We can say that Brazilians want cheaper energy, want to be able to choose a cleaner option and want to be better served”, concluded Medeiros.
For him, the study showed that people would like to choose their energy supply company. “There were 66% of Brazilians seven years ago. Now there are 80%, a record. In other words, for every 10 people, eight want changes to their electricity bill. This also shows that they are more aware of their rights and that this debate about the free energy market needs to continue”, he added.
Sustainable economic development
According to Rodrigo Sauaia, CEO of ABSOLAR (Brazilian Association of Photovoltaic Solar Energy), the strong interest of consumers reflects society's concern with Brazil's competitive and sustainable economic development in the post-pandemic period. “Furthermore, this interest is also linked to the reduction in prices of photovoltaic equipment and the increasing increase in electricity tariffs for consumers”, he highlighted.
“Another important factor that is increasingly drawing the attention of governments and the National Congress is the gigantic potential for generating jobs and income from solar energy. This will be crucial for Brazilians as they emerge from the pandemic, which has left many unemployed in the country. As it is a very dynamic market, with a strong attraction for investments, photovoltaic energy is a lever for the sustainable economic development of Brazil”, explained Sauaia.
For Camila Nascimento, commercial director at Win Energias Renováveis, the result of this research only reiterates what the photovoltaic segment experiences day after day: customers are increasingly aware and interested in saving money through the generation of clean energy. “In addition to providing this opportunity to the consumer, the solar sector has been a progressive source of jobs and boosting the Brazilian economy”, he concluded.
About the search
IBOPE interviewed 2 thousand people in Brazil, between March 24th and April 1st of this year. The research was carried out in the Southeast, South, Northeast, North and Center-West regions of Brazil. Sex, age group, education, family income and size of the municipality were questioned.
