EN 
PT_BR 
According to the new Strategic Study of Distributed Generation, from the Greener, 48% was the percentage of sales who had some financing in the 1st half of 2023. The high interest rate and the increased perception of risk on the part of banks result in more restricted credit to the market.
Although the volume of financed sales reached 48%, an apparent increase in the number of financing in relation to the 30% of the previous year, the research indicated that attention was needed due to the drop of 60% in total sales.
“Since this indicator only represents sales made, with a significant reduction in total sales, financed sales gain greater significance because those who obtained credit approval had a greater incentive to do business, with less equity investment”, they explained. .
Average financed sales
In the study, Greener introduced a new indicator regarding financing aimed directly at the integrator's daily life. The average of financed sales serves as a marker of the maturity of the operation, as it can be seen in the graph that there is a tendency for an increase in the representation of financed sales with the increase in the number of total sales.
Banks/lines used in sales made through financing
According to the report, distributors with revenues exceeding R$ 300 MM cited, on average, four lines of financing. Those with revenue between R$ 90 MM and R$300 MM normally operate with six lines of financing.
Check out the most used banks/lines below:
Volume of imported modules
Another point highlighted by the study is the volume of photovoltaic modules demanded by the Brazilian market in the first half of 2023, which exceeded 7 GW, despite the drop of 19% compared to the same period in 2022, enabling investments in excess of R$ 25 billion for both generation distributed and for large plants.
Investment priorities for 2023
With the challenges that the sector has been facing, commercial gains priority in investments, being mentioned by 46% of distributors in 2023, compared to 42% in 2022.
On the other hand, investments to increase teams, which in 2022 was a priority for 45% of companies, was cited by 17% of companies in 2023 in the 1st half of 2023. Furthermore, only 4% of companies reported investments in new products, indicating greater caution in decision to innovate in the current scenario.
