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Home / News / Giraffas and Atua Energia come together to transform energy consumption in franchises

Giraffas and Atua Energia come together to transform energy consumption in franchises

Brand franchisees become solar energy self-generators by acquiring a stake in the photovoltaic plant
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  • Photo by Yvana Leitao Yvana Leitão
  • March 15, 2024, at 15:37 AM
2 min 3 sec read
Brand franchisees become solar energy self-generators by acquiring a stake in the photovoltaic plant
If the initiative is implemented in all Giraffas units, it could result in energy bill savings of almost R$500 thousand per year. Photo: Giraffes/Reproduction

The Brazilian fast food chain Girafas has entered into a partnership with the company Atua Energia, with the main objective of promoting sustainability and generating savings in electricity consumption for franchisees.

This partnership will also generate fixed savings in total electricity consumption for the franchises of 21% in the state of Minas Gerais and 19% for the other states.

Through this proposal, franchisees can become solar energy boosters, by acquiring a stake in a photovoltaic plant operated by Atua Energia.

The project will take place in three phases, allowing franchisees to participate depending on the eligibility of their units. This year, 117 stores are within the scope of the project, with 49 of them in the first phase.

If the initiative is implemented in all Giraffas units, it could result in energy bill savings of almost R$500 thousand per year

How can franchisees become PV energy self-generators?

The partnership project is based on the shared generation modality, which can be consumed by a group of individuals or entities, both physical and legal (CPF or CNPJ), through a consortium or cooperative, in regions served by the same energy distribution company .

In other words, in this case, franchisees who decide to self-generate photovoltaic energy will be able to use the energy through a plant operated by Atua Energia as previously mentioned.

According to the company, it is essential to highlight that these savings extend to all franchisees with individual accounts with the energy distributor, regardless of the location of the unit.

“Units located in shopping malls with shared energy bills will be included in subsequent phases, ensuring the scope and equity of the project,” said Giraffas.

“This partnership seeks to offer solutions that enable our units to generate their own energy, promoting environmental sustainability, optimizing operational costs and maximizing financial results”, commented Eduardo Guerra, director of expansion and new business at Giraffas.

According to a projection made by Atua Energia, based on franchises that consume up to three thousand reais of energy per month, the annual savings could exceed R$7,5 thousand per year.

all the content of Canal Solar is protected by copyright law, and partial or total reproduction of this site in any medium is expressly prohibited. If you are interested in collaborating or reusing part of our material, please contact us by email: redacao@canalsolar.com.br.

solar energy solar energy franchise shared generation In Partnership with
Photo by Yvana Leitao
Yvana Leitão
Producer of the Papo Solar Podcast. He has experience producing and preparing journalistic articles. Graduated in journalism from the Escola Superior de Administração, Marketing e Comunicação de Campinas.
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