Throughout 2024, Growatt highlighted that it expanded its equipment portfolio and received important certifications, including the Seal of Excellence in Research from EUPD Research – a renowned consulting firm specialized in renewable energy market analysis.
Through meticulous technical standards and feedback from distributors and customers, the seal has become a symbol of quality and reliability. “This year, we were once again recognized as one of the leading brands in the industry, reflecting the trust that installers and customers place in our solutions in Europe, Asia and Latin America,” the manufacturer highlighted.
This award joins others the company received in 2024, such as the No. 1 supplier of distributed generation inverters in Brazil (2021-2023), according to ANEEL (National Electric Energy Agency). “We have led the DG inverter market for three consecutive years, demonstrating our dominance in Brazil’s fast-growing solar market.”
Furthermore, according to a study by Greener, the company was considered the most remembered inverter brand in Brazil in 2023. “The achievements illustrate our unwavering focus on providing efficient, high-quality solar solutions that meet the needs of installers and end users, driving the adoption of sustainable energy worldwide,” they emphasized.
Technological innovations and product diversity
In 2024, Growatt will also enhance its energy storage portfolio with the Growatt AXE5.0 and Growatt HOPE5.0L, modular battery solutions designed for scalability and flexibility in residential settings. These systems enable users to store excess solar energy, reduce grid dependency and provide reliable backup power during outages.
The SPH 6000-7500-10000 hybrid inverters stood out for their flexibility and integration with different storage systems – maximizing energy self-consumption and reducing electricity costs for end users.
Other highlights from the company included ShineServer and ShinePhone, solutions that leverage real-time data and AI to optimize energy consumption. “Growatt Smart Energy Manager (SEMS) further integrates with hybrid and storage systems, enabling precise energy monitoring and control for improved efficiency and reliability,” they added.
C&I Solutions
For larger-scale projects, the manufacturer relies on Growatt MAX 50-100KTL3 LV/MV inverters, which support three-phase grid applications with intelligent monitoring features to ensure operational stability.
“These innovations position Growatt as a comprehensive provider of cutting-edge solutions, serving the residential, commercial and industrial sectors, while meeting growing energy needs and advancing global sustainability goals,” the manufacturer stressed.
Customer service and after-sales service in Brazil
In Brazil, the company has implemented a structure to meet the needs of its customers, including:
- Localized technical support across multiple channels: a team provides assistance via telephone, email and WhatsApp, with the aim of ensuring rapid responses to technical queries;
- Authorized Service Centers Nationwide: Growatt partners with certified service centers across Brazil, offering localized maintenance and repair services to minimize downtime and ensure operational efficiency;
- Dedicated customer advocacy team: The company has established a dedicated ombudsman team to oversee complaints and escalate unresolved cases. This includes integrating Reclame Aqui into its after-sales process;
- Streamlined Case Management System: Complaints are recorded systematically, with a focus on meeting deadlines and providing communication at every stage. The process involves assessing warranty conditions, equipment status, and providing timely resolutions to maintain high customer satisfaction.
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