With the aim of combating the economic crisis caused by the Covid-19 pandemic, companies in the photovoltaic sector invested in improving marketing and sales to prepare for the market's recovery. This is what the new strategic study by Greener consultancy pointed out.
“Much of Brazil has been suffering from the impacts of the pandemic, but we see a market that is already recovering. In the integrators' view – we interviewed more than 2 thousand – they see marketing and sales as central elements at this moment. Without forgetting also the technical qualification, that is, the training of the team to be able to reach this resumption in a competitive way”, explained Márcio Takata, director of Greener.
According to the consultancy, improving the technical team, postponing investments and reducing costs would be the other points considered essential, respectively.
For the second half of this year, the study also highlighted that the photovoltaic market is experiencing growth based on good fundamentals, with emphasis on the increase in energy tariffs, greater availability of credit and attractive return on investment in a low interest rate context.
DG plants
The segment of large DG plants (distributed generation) showed important evolution, despite the turmoil caused by the crisis. The research showed that more than 915 MW of solar projects for lease are in operation or under construction and a pipeline of more than 1,5 GW under development, of which at least 600 MW already have contracts to serve customers in the service segment, retail and individuals.
“Another fundamental factor is that a good number of projects are in the pre-operational phase. More than 700 MW of distributed generation projects for shared generation and remote self-consumption have all documentation ready to begin work with end customers. Among them, we can highlight telecommunications and retail customers, who are the main consumers of this business model”, said Takata.
Online sales
Another issue addressed in the study is that, during this period of the pandemic, there was a 40% growth in online sales (ecommerce/market-place), which did not exceed 10% in January 2020.
About the study
Greener interviewed more than 2 thousand companies between May 21 and June 30, in addition to 410 end users and 33 developers of large DG plants. The consultancy estimates that there are 14.200 integrating companies in the photovoltaic sector. To see the complete survey, click here.
