O free energy market is in full swing, and January witnessed a record 2.460 consumer units completing the migration to become free consumers. This milestone, reported by CCEE (Electricity Trading Chamber), signals the beginning of a true “gold rush” in the sector.
The leaders of this race were the states of São Paulo, with 756 consumer units migrating (around 30% of the total), followed by Rio de Janeiro, with 258 units (10,5% of the total), and the Rio Grande do Sul, with 235 units (9,95% of the total).
In terms of sectors, the trade led the way with 691 units (28% of the total), followed by services, with 562 units (22,8% of the total), and the food sector, with 309 units (12,5% of the total).
It is interesting to note that the Most migrations came from retail consumers, representing 1.872 units (76,1% of the total), followed by special consumers, with 460 units (18,7% of the total), and free consumers, with 123 units (5% of the total).
Since the beginning of the year, all medium and high voltage consumers, classified as Group A, received authorization to enter the free energy market. This opens the doors to small and medium-sized businesses, such as stores, restaurants, gyms and supermarkets, enabling significant savings on electricity expenses.
In addition to the companies that have already migrated this year, another 2.168 have communicated their decision to leave the regulated market to their distributors. In all, 16.791 companies plan to become free consumers between 2024 and 2025.
To make the transition to the free market, Group A consumers with demand below 500 kV must look for a retail supplier, who will represent them before the CCEE. The retail trader will guide the migration process and will then act as an energy manager, assisting customers in their energy purchasing and selling strategies.
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