With the exponential growth of the photovoltaic market, banks and financial institutions are increasingly investing in solutions that streamline access to credit for customers and facilitate payment management for companies, generating even greater scale in the renewable energy segment. Among these companies is Edmond, which is responsible for the development of Edmond Pay – a free platform that allows integrators and companies in the segment to offer different forms of payment in their proposals.
Henrique Vieira, Edmond's sales and payment solutions manager, highlights that the tool makes it easier for customers to pay and for the company to receive payments. “Many companies in the segment still fail to sell because they do not offer the best payment options to their customers. In terms of payments, the photovoltaic market has already gone through two phases. In the first, the only payment option was cash, while in the second phase, specific financing lines for solar arrived, and now we are starting the third and most developed phase,” he highlights.
“In this third phase it is possible to merge different payment methods into a single project. For example, financing plus payment slips and more installments on credit cards”, he adds.
Vieira also explains that Edmond Pay was entirely designed for the photovoltaic segment, allowing the integrator to pay the customer in up to 12 installments via credit card and receive the amount in up to seven days, with the best advance rates on the market.
According to him, the objective is to facilitate the integrating company's processes by automating financial processes, including the use of payment splits, and the possibility of making recurring charges, widely used for monitoring, cleaning and maintenance services of photovoltaic systems.
Furthermore, it informs that the platform is available to any company with more than a year of foundation that operates in the solar photovoltaic segment, and MEI (Individual Microentrepreneur) can use the platform with some limitations.
“The photovoltaic market needs differentiated solutions, which are not served by a conventional bank, which is why the entire billing and receipt process can be carried out on Edmond Pay. It is possible to issue personalized invoices and payment links, with the logo chosen by the integrator, making the customer experience more friendly and the integrator's image more professional, thus facilitating the post-sales referral process”, highlights Henrique.
The executive also clarifies that after registering on the platform, an analysis is carried out, and if approved, the company has access immediately and can now facilitate payment via bank slip or credit card for any distributor's complete systems, input/signal equipment, engineering/installation services, training and much more, without the need to wait for a card machine to arrive.
“Instalments democratize the acquisition and use of clean and sustainable energy. In the past, only people with great purchasing power could purchase a photovoltaic system, today, however, with existing credit lines, it is possible to reach a much larger base of potential customers, which consequently increases the company's sales", says the manager .
In addition to Edmond Pay, the company has other tools that help in the solar market, such as Edmond Bank, a digital bank, with no monthly fees or account opening fees designed for solar tracking.
Another of the company's tools is AppSolar, a digital platform for quoting and purchasing photovoltaic kits from the best brands according to the specific needs of each project, which allows complete customization with the inclusion of the integrator's brand and visual identity, and domain name. access is the name of the integrating company itself, in addition to several functions that facilitate management and commercial planning.
