Solar integrator: the professional who moves the photovoltaic market

Among its responsibilities are project development, installation and customer support.
3 minute(s) of reading
Canal Solar Integrador solar o profissional que move o mercado fotovoltaico
Photovoltaic market attracts more and more professionals

Companies selling and installing photovoltaic systems are among the best investment alternatives in the country and there are many factors that drive the sector, the main one being the high value of energy tariffs in Brazil.

High profitability in the sector is one of the biggest advantages for investment, as costs are low compared to revenue. In this scenario, a professional appears who is increasingly gaining prominence in the market: the solar integrator.

He is responsible for sizing, selling, designing, approving, installing and providing assistance to consumers who want to start generating their own energy with the aim of saving money or even expanding the possibilities of comfort at home.

It was this market that caught the attention of businesswoman Joana Laila, 26 years old. In addition to being an example of a successful history in the field, the young woman proves that age is not a document when it comes to entrepreneurship.

An electrical engineer by training, Joana entered the solar energy market just over three years ago, when she joined a partnership. Due to differences related to business management, the company was dissolved and Laila decided, together with another partner, Caio César Xavier, 29 years old, to open her own solar energy integrator company, Ultra Energia.

The company, located in Sobral, northern region of Ceará, 230 km from Fortaleza, started on the market in January this year, starting with revenues of R$ 200 thousand. Six months later, the company reached its first million in monthly revenue.

Today, Ultra Energia has more than 250 customers served and around 1.5 MWp of installed power, and will close the year with monthly revenues above 2 million reais, thanks to the differences it offers to the market, such as payment in 12 interest-free installments and on up to 4 credit cards from different owners and, mainly, its after-sales, one of the company's greatest strengths.

Among its staff, Ultra Energia has its own engineering team, led by electrical engineers and electrical engineering interns, as well as an execution team, with operation, maintenance and commercial teams, led by Joana.

For the businesswoman, Sou Energy contributed to making her work easier as a new entrepreneur. According to her, among the advantages that the company offers are: quality equipment, technical support, training for the sales team, mentoring, technical assistance, fast delivery, various payment methods and quick activation of the factory warranty.

The photovoltaic generator manufacturer Sou Energy provides the necessary conditions for integrating companies to guarantee their first sales, supporting the qualification of new entrepreneurs in the sector.


The opinions and information expressed are the sole responsibility of the author and do not necessarily represent the official position of Canal Solar.

Picture of Mario Viana
Mario Viana
Commercial and marketing director at Sou Energy Brasil, has worked at the distributor for more than 4 years. Postgraduate in Data Science, BI, Big Data and Data Analytics and Graduated in Administration with a Qualification in Marketing.

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