How important is strategic management for the energy sector?

Having good strategic management should be the investment focus of companies in the sector
Qual a importância da gestão estratégica para o setor de energia (1)
Digital convergence was one of the main influencers of the growth of the energy sector in the country

The energy sector is vital to the Brazilian economy. With a sophisticated infrastructure, it has undergone important advances and modernizations in recent years, acquiring capacity and potential to meet high national demand. 

Under intense transformation – and, also, immense expectations of boosting the national economic recovery – having good strategic management must be the focus of investment for companies in this segment, so that they can manage their rapid growth, without compromising the quality of final delivery.

Digital convergence was one of the main influencers of the growth of the energy sector in the country, enabling the adoption of systems and mechanisms that contributed to better performance of these companies. 

Not surprisingly, the number of startups in Brazil focused on the energy area grew 29,82% between December 2020 and October 2021, according to data from the report Energy Market in Brazil. Of them, almost 18% are focused on energy efficiency, 20% for shared generation and 15% for data analysis.

Great opportunities are seen in the segment. But even with strong technological support, the lack of management still affects a large part of the sector – especially among distributors of the solar energy matrix, who need modern solutions to be able to deliver projects more efficiently and at a lower cost. This involves everything from defining the budget to be applied, through all inventory, production, fiscal financial management, to technical and after-sales assistance.

When applied correctly, these tools allow organizations to have better management, enabling more assertive predictability in cash flow, inventory balancing, cost management, reducing the financial cycle and increasing operational efficiency and even customer loyalty. integrators, which complement the segment's ecosystem as the basis for its operation.

 All this internal movement data, when managed and treated correctly, provides a clearer view of the development and efficiency of projects, as well as more assertive decision-making to constantly improve the progress of processes. To acquire all these advantages, only a good management system is capable of presenting a robust platform with all the tools necessary for this mission.

A complete ERP brings, in a single solution, mechanisms that assist the energy sector in all its demand generation, from defining the project to be executed to after-sales.

By means of dashboards, asset management and warranty control, companies are able to perform better in attracting customers, in the expected technical dimensioning, automated sales order integration and a clearer view of their cash flow.

Furthermore, modern management systems also facilitate the company's internal accounting, bringing together all fiscal and financial data on the same platform, with greater clarity regarding the inflow and outflow of capital. Good structuring with performance indicators is essential for good performance in the market.

The benefits of an ERP are undeniable – but they must always be accompanied by a culture of well-structured processes. It is necessary, more than ever, to highlight the importance of strategic management to achieve increasingly better results for the energy sector through indicators that bring data-driven administration and, consequently, greater strength for actions that increase further enhance the country's energy potential.

Picture of Alexandro Dias
Alexandro Dias
Bachelor in Computer Science and CEO of ALFA Sistemas de Gestão, SAP Business One Gold Partner consultancy.

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