Sunova is listed as brand #20 in the Photovoltaic Brand Lab

Company is in the top 100; China data report provides insights into effectiveness of companies' positioning strategies
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22-11-23-canal-solar-HT-SAAE expande atuação no mercado fotovoltaico mundial
Sunova photovoltaic module factory. Image: Reproduction

A Sunova announced that it was listed such as mark no. 20 at the PVBL (Photovoltaic Brand Lab) among the Top 100. The China data report is supported by a multidimensional assessment system and has been released annually since its first publication in 2012.

“We are happy to receive yet another news that we are climbing the rankings again. This is the result of all the investment that Sunova made this year in international certifications, in the expansion and training of its team and in its constant investment in innovation”, he said. Rafael Xavier, manager in Operations from the Sunova at the Brazil.

According to him, this certification encompasses different aspects of a company such as its financial health, management, product quality and performance in the world market, “showing that although we are the youngest in the Top 20, we already fight on equal footing with giants of the sector".

“Today, we will continue to focus on quality equipment at fair prices, in addition to all the support we provide in marketing, engineering and commercial support to our main partners”, added the executive.

The best example of this, according to Xavier, are the 600W/610W N-Type/TOPCon panels, which were recently launched on the market and which have one of the highest efficiencies on the national market today – with prices already very close to PERC.

“All of this is just 4cm and 10cm larger than a conventional panel, maintaining a wider width. The practical result of this is a fantastic reduction in the LCOE (Levelized Cost of Energy) of the projects, more generation in less m2”, he concluded.

About PVBL

The organization provides companies with insights into the effectiveness of their positioning strategies. To calculate a company's corporate brand rating, PVBL combines 10 years of data collected by Century New Energy Network and its web-based operations with the assessment criteria.

According to research, the maximum achievable rating is 1000 and is calculated after companies have passed the comprehensive assessment system, which includes five primary and ten secondary indicators.

The main indicators are sales, R&D (research and development), shipments, impact and service. Secondary indicators include brand design, popularity, reputation, brand loyalty, product and service quality, marketing promotion, social responsibility, industry impact, and social impact.

Picture of Mateus Badra
Mateus Badra
Journalist graduated from PUC-Campinas. He worked as a producer, reporter and presenter on TV Bandeirantes and Metro Jornal. Has been following the Brazilian electricity sector since 2020.

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