After two years in the solar energy franchise market, and with more than 400 franchisees, Bluesun distributor -TOP 2 in the search Greener – informed this Monday (25) that it will not enter into new franchise contracts.
Also according to the company, since last Thursday (21) contracts have not been renewed. The information was given by Bluesun to Solar Channel.
According to the distributor, the strategic decision is based on numbers, as despite more than 400 franchisees, the Bluesun serves more than 15 thousand integrators registered on its platform. Furthermore, operating the franchise model is much more expensive and may reduce its competitiveness in the medium and long term.
“This decision will not cause any harm to our franchisees and we will continue with the franchise agreement until the end of the term, for those who so wish, continuing with our excellent service and support available”, stated the engineer Roberto Marcel Caurim, CEO of Bluesun.
The executive also reinforced that the company will focus on its distribution division for integrators, aiming to increasingly increase its market share and the distribution of photovoltaic equipment throughout the country.
Caurim also informed that all marketing, CRM, Engineering, after-sales and humanized service development developed for the franchise department will be fully available to Bluesun integrators.