How to make the warranty process a market differentiator?

When we think about the warranty process for a product, the period we have for exchange or repair after a purchase comes to mind, in case there is a problem or defect. 

But anyone who believes that the guarantee process is just that is wrong. Regardless of the sector in which it operates, this process is broader and encompasses other factors that guide the relationship between company and customer. How, then, can we make the guarantee a differentiator?

Bringing this discussion to our photovoltaic solar energy market, the warranty process must be thought of with a magnifying glass, considering the performance of different variants that together make the result excellent for the customer. 

Based on my experience in the segment, I can clearly say that this combination of actions does reflect on the work developed and puts us on another level in the company-client relationship. But how is this possible?

I believe that because we have been engaged with our partners from the beginning to format photovoltaic solar energy solutions for the Brazilian market, we actively participate in the entire process of “tropicalization” of products and position ourselves as the local technical team, providing customers with peace of mind to have support in Brazil, with highly qualified technicians, speaking Portuguese, with a very fast response time and less bureaucracy.

I can say that this form is in Ecori Energia Solar's DNA and places us as a provider of end-to-end solutions, which differentiates us from a considerable part of the photovoltaic equipment distribution market. 

Read too: Good business practices for the photovoltaic market

By prioritizing the sale of equipment (box movers), many distributors fail to offer service to resellers in post-sales situations requiring technical intervention.

All the steps we complete are part of a very broad scope that we have under our responsibility, which begins with the development of suppliers and the adjustment of solutions to the national reality, goes through the entire process of import, internalization, pricing and sales, and continues with technical support for training, monitoring and market support, placing us as a very solid and differentiated option in a relationship and recurrence market. Thus, the entire guarantee process becomes a differentiator.

Finally, I would like to highlight the importance of increasingly having a look at the whole and not simply just a sales vision that concludes and that's it. After all, this expanded perspective is what takes us further and makes us reach a privileged position in the market – which is not common to everyone.