EN 
PT_BR 
With a focus on strengthening its presence in the Brazilian photovoltaic market and Latin American countries, the manufacturer DAH Solar announced the hiring of Felipe Santos as Sales Director in Latin America.
According to the company, the hiring follows the manufacturer's strategy of providing more assistance to customers and bringing closer contact with the integrator.
“I am very happy and grateful to be part of the DAH Solar team and, especially motivated, to start the local commercial structure. My purpose is to offer our business partners a wide repertoire of solutions obtained through my experience in different sectors of the solar photovoltaic industry”, emphasized Santos.
He highlights that Brazil is a market with potential expansion and is being well regarded by the company. “Currently, DAH Solar exports 60% of its products, with half of this value destined for the Brazilian market, which is its main market”, he pointed out.
Expectations for the 2nd semester
Asked about prospects for the coming months, Santos highlighted that DAH Solar believes in a resumption of expansion in the solar market.
“Our expectation is for a gradual recovery in the second half of the year, as soon as the macroeconomic scenario is minimally stabilized. We need to remember that we are not suffering a demand crisis, but rather we are going through a difficult time in the credit market”, he commented.
Débora Garcez, Marketing Director at DAH Solar in Latin America, highlighted that the Brazilian market is a priority for DAH Solar. “We have designed a beautiful brand positioning project, including consolidating and strengthening our current partnerships and expanding into new segments, mainly through the introduction of our exclusive products, the fullscreen and Solar Unit modules, and the modules with type N and Topcon that started to be produced last month”, he said.
“With the establishment of a local structure, our presence will be even closer and more effective with our partners”, concluded Débora.
