EN 
PT_BR 
The manufacturer of photovoltaic inverters GoodWe announced the change of its brand to keep pace with the evolution of the global new energy space, with an emphasis on collaboration and digitalization.
According to the company, the concept of the new identity is to harness technology to drive the energy transition and promote a more sustainable future. “We consider technological innovation a fundamental pillar of the brand and, therefore, the new logo and the slogan 'Smart Energy Innovator' were reformulated to convey, via branding, technological and collaborative solutions”, said the company in a statement.
The new brand was launched worldwide between January 7th and 8th, 2022. The designs of the new products have already received the logo, highlighting this technological identity.
The manufacturer also highlighted that it redesigned its website and opted for a more optimized design to offer visitors a practical experience. “The GoodWe brand personality has also been redefined and now emphasizes a brand identity that is 'Solid, Capable and Trustworthy,” the company added.
Daniel Huang, CEO and founder of GoodWe, emphasized that the manufacturer is determined to become a major driving force in the global energy transition and efforts to build a green future.
Design of the company's new headquarters
Last Saturday (8), GoodWe held an inauguration ceremony for the company's new headquarters project in the high-tech zone of Suzhou, in Jiangsu, China.
The headquarters – which will span 20 floors above ground and 3 floors below ground – is a major investment, set to showcase smart technology and house an energy research and development facility, where some of the company's product research and photovoltaic technology company will be conducted.
Portfolio in the Brazilian market
During Intersolar South America, GoodWe presented its portfolio of photovoltaic inverters and batteries. Among the highlights is the “HT Line” for commercial and industrial applications and large plants.
This is a high-power string inverter for ground projects, which helps reduce system costs and ensures greater energy savings.
Another highlight was the new “Lynx Home U” line – a low voltage lithium battery, designed for residential applications, with safe battery technology (LFP) and an optimized experience for each user.
According to the company, the technology has a built-in automatic recognition function, which allows for simpler installation.
