Intersolar: positive energy illuminating the 'new normal'

Almost two years after the start of the pandemic, we are finally starting to see a light at the end of the tunnel. As vaccination progresses, people begin to return to old habits such as walking outdoors and visiting parks, beaches, bars, restaurants, shopping malls, among others.

Thanks to my practically unshakable optimism, I never doubted the economic and social recovery, always believing that the solar energy and distributed generation market would play an important role in this process.

And proof that this is actually happening is the resumption of the largest fair in South America for the solar energy market, with Intersolar taking place in October 2021. This will not only be the Aldo Solar's third participation in the event, but also the biggest and most important of them.

The event organizers reinforce that they will take all sanitary measures and that the population over 30 years of age in the State of São Paulo will be fully immunized before the event date, which gives us some peace of mind. But, of course, without forgetting the use of a mask, some distancing and lots of alcohol gel.

This is because planning and professional training have never been more important. For solar energy resellers and installers, new courses, constant training and the choice of the best photovoltaic solutions, in addition to participation in events such as Intersolar, can be the difference between growing or disappearing from the market.

In Brazil, which covers 75% of the entire photovoltaic market in Latin America and continues to grow exponentially, the market is increasingly heated and competitive. In this scenario, investments in new technologies and events to promote the sector cannot be overlooked.

And that is precisely why our stand at Intersolar 2021 will be our largest to date and one of the largest at the fair, with 352 m². For this year of economic and social recovery, we chose the theme “Positive Energy”, not only for the efficiency, sustainability and innovation of photovoltaic equipment, but also for the fact that our stand will feature the image of our new ambassador, Guga Kuerten, who better than anyone else embodies the image of positive energy.

At the stand of Aldo At Intersolar, solar energy resellers and installers across the country will be able to see up close all the latest developments from the world's largest photovoltaic equipment manufacturers, always efficient, sustainable and innovative.

We are very excited about the market growing by more than 100% compared to last year. And growth continues accelerating! At Aldo we experienced an even greater increase, more than 50% in Q3 alone when purchased with the last quarter. We are certain that more and more consumers want to be part of the positive energy of the photovoltaic market, which only brings gains to the sustainability of the planet and will help us even more to overcome this moment.

The concept of “Positive Energy” is a great inspiration for us in everything we do. After all, there is no way to consider the energy that degrades as positive. Really positive energy has little impact on production, has low cost and is renewable.

And it's not just electrical energy that needs to be positive. To overcome not only the current health crisis, as well as the 11 economic plans, the galloping inflation and monetary changes of the past, in addition to the unprecedented water crisis we are experiencing, human energy also has to be positive.  

In addition to all the technological launches that visitors will be able to discover at our stand at Intersolar 2021, I am sure that the most important thing will be all the positive energy we have to share with the entire market.

In a few days, we'll see you at Expo Center Norte. Until then!