EN 
PT_BR 
Solar panel manufacturer Jinko Solar has announced its new market strategy. The company has redefined its purpose and the focus will now be on promoting a business that prioritizes social good.
“The company’s culture and day-to-day operations are guided by the principles of equity, responsibility, progress and creativity. Our goal is to empower global industries and organizations to make the best use of solar energy and to perform well in business by doing good through social responsibility commitments,” said Dany Qian, Vice President of Jinko.
The manufacturer integrated CSR (Corporate Social Responsibility) into the products, services and business model that the company offers. Additionally, its new corporate slogan is “Be Your Climate Action Partner.”
According to the company, the new slogan reflects a combination of technical innovation, green transformation and social development that Jinko will bring to its corporate partners and customers as they face challenges at the organizational action and value chain levels.
Overall, the manufacturer stated that the new strategy focuses on the carbon neutrality of zero-emission industries, buildings and transportation and conventional energy optimization by combining them with solar energy, as well as 24/7 solar plus storage clean energy solutions. , rural electrification and other forms of resource conservation through solar-powered water and irrigation for farmland, solar pumping, solar desalination and greening of the desert.
Currently, Jinko has nine production facilities around the world, 23 subsidiaries abroad (Japan, South Korea, Vietnam, India, Peru, Germany, Italy, Switzerland, the United States, Mexico, Brazil, Chile, Australia, Portugal, Canada, Malaysia, UAE, Kenya, Denmark) and global sales teams (China, UK, France, Spain, Bulgaria, Greece, Ukraine, Jordan, Saudi Arabia, Tunisia, Morocco, Kenya, South Africa, Costa Rica , Colombia, Panama, Kazakhstan, Malaysia, Myanmar, Sri Lanka, Thailand, Vietnam, Poland and Argentina).
