EN 
PT_BR 
According to a survey carried out by Canal Solar with some market players, the sector agriculture has been highlighted for this new phase of solar energy in Brazil. Demand could reach 200% when compared to other years in relation to the new rates for the use of DG (distributed generation) in the country.
Agribusiness is still the biggest demand in the country, and in terms of income generation, the potential for this sector is considered by many to be a sea of possibilities to the solar. In an interview with Canal, Fábio Delgado, commercial director of the distributor Techlux, highlighted the expansion of solar sources in the agro segment.
“Through our customers, the installers, we see a very high demand for systems to serve agriculture. Nowadays, you have two niches: small producer, who already understand that it is a great business and the big producer, which needs a slightly larger plant and is looking for good financing”, he reports.
“So, we already see a race a very large proportion of the small producer making their implementations and the large producer making quotations. Both work to find a good deal and adequate financing”, adds Delgado.
In Brazil, there are already financing that facilitates the capture for this energy, such as the Safra Plan carried out by the BNDES bank, which in addition to promoting the national market has been responsible for the entry of many rural producers into solar.
“Solar energy is present in all areas of agriculture due to incentives from BNDES and private banks. So, increasingly the solar sector is growing within agribusiness. This is good because it is agribusiness that drives Brazil and, as a result, there is a high demand for energy and this fits perfectly with the photovoltaic market. It is a huge support for the rural sector.”, says the director.
Delgado also highlighted that a differentiator of agribusiness, which is a great positive, is that the demand for electrical energy is constant, and growing more every day. “The producer has high energy demand and is trying more and more reduce your costs.”, he adds.
Solar in global agribusiness
The integration of photovoltaic systems in agribusiness is not something exclusive to Brazil, in Wanghu, in Wulian County, China, a hybrid project was responsible for bringing a energy storage system.
The project was developed by inverter manufacturer Kehua Tech, where Chinese herbs were planted under the solar modules generating not only energy but also increasing the energy efficiency of the earth's resources.
Here in Brazil, there is already a movement by most manufacturers and market players to solve this demand. According to Delgado, the distributor is already working on solutions for this environment.
“We have a high demand today for projects that come to us requesting innovations mainly in terms of energy storage, which has everything to do with this part of agribusiness because The energy that reaches rural areas is usually full of faults. These failures are often costly to the producer..”, concludes the director.
Techlux prepares to debut at Intersolar South America and launches national marketing campaign
After completing five years of operation in the Brazilian solar energy market, Techlux Distribuidora is preparing for Intersolar South America – the largest fair in South America for the solar sector – which will take place in August in São Paulo (SP). It will also participate throughout the year in events and advertising campaigns in various media outlets nationwide to increase the scope of its operations.
Also according to Delgado, in celebration of the company's 5-year anniversary of working in the solar market, the company developed numerous activities and one of the most important was updating the website, making its navigation more intuitive, thus increasing digital communication. with our customers.
“We have updated our website and our quote platform, giving the integrator more autonomy for assembly of kits and quotes, with full support from sellers, offering humanized support. In this support, we also offer possibilities for virtual meetings with management and also with equipment manufacturers to resolve any needs. This union of the beginning of the manufacturing chain, with the end, is crucial for us to close good deals and bring manufacturers the true needs of the Brazilian market”, says Delgado.
During Intersolar, the company will showcase several solutions from its partners. Among them, equipment from renowned brands: Kehua Tech, Hopewind, Sofar, Tsun and Renesola. Delgado also highlights that the company operates in Brazil based on the following fundamentals: service, support, after-sales, innovation, commitment and sustainability.
“Based on our pillars, we offer the market customized kits with highly competitive prices, logistics for all of Brazil, specialized technical support with express exchange if necessary, engineering insurance to protect our business partners and products with high reliability and performance. This is our recipe for success”, he concludes.
