Retail market bets on solar to reduce electricity bill costs

Lojas Cem, Magazine Luiza and Assaí Atacadista are some of the companies in the sector that have already adopted the technology. 
3 minute(s) of reading

The Brazilian retail and services sector has invested increasingly more resources in energy efficiency projects, with the aim of seeking alternatives to reduce electricity bill expenses and also help the environment.

This is the case of companies like Lojas Cem, which, at the beginning of this week, announced on social media that it is installing solar panels in all its stores. 

Magazine Luiza was not left out either. In July last year, the company had already closed an agreement with GreenYellow to install solar energy in 214 of its 1,100 stores. The partnership included investments of around R$ 18 million.

Shortly afterwards, in February this year, it was Lojas Americanas' turn to announce the inauguration of two new solar generation plants. With delivery scheduled for July, the group aims to increase the share of energy from renewable sources to 30%.

The energy produced by the plants will be distributed to around 70 physical stores in the chain, in Pernambuco and in Federal District. Currently, the company has four of its own plants, three of which are hydroelectric and one biogas, a structure with which it supplies around 150 units.

Another segment that has also been moving are the large supermarket and wholesale chains. The group Assaí Atacadista, for example, this year it established a reduction of 30% in its carbon emissions by the end of 2025. To this end, it is working to migrate 100% from its 2020 store network (184 units) to the free energy market by December this year, based on contributions from sources such as wind, solar and biomass.

Benefits

According to data from ANEEL (National Electric Energy Agency), commercial – which encompasses retail and services – currently occupies the second position in the ranking among consumer classes, being responsible for almost 73 thousand systems installed in the country ( 15% of the total) and more than 2 GW of installed power (36.7%), second only to the residential market.

According to Alexandre Borin, manager of the solar unit at Fronius do Brasil, with photovoltaic energy, a Brazilian store owner can generate enough electricity to maintain his refrigeration system for 24 hours, as well as lighting, air conditioning and movement of ovens and other equipment. , at a cost of 80% to 95% less than conventional electricity, depending on the size of the installation.

The executive also highlighted that, considering the useful life of the system, estimated at 20 years, an investment with a return in just a quarter of that period is already more than excellent for any business, “especially for retail, which normally works with margins lows due to high competitiveness”, he highlighted. 

Picture of Henrique Hein
Henrique Hein
He worked at Correio Popular and Rádio Trianon. He has experience in podcast production, radio programs, interviews and reporting. Has been following the solar sector since 2020.

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