Roadshows will discuss sales strategies for the storage market

Solinteg, in partnership with Alumifix Solar, will promote a series of events across Brazil with the aim of engaging integrators
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Energia Solar Canal Solar Roadshows debaterão estratégias de venda para mercado de armazenamento
Solutions from the manufacturer Solinteg. Image: Solinteg/Disclosure

A Solinteg, a global inverter solutions company, announced a partnership with Alumifix Solar, distributor of photovoltaic equipment, to carry out roadshows for the Brazil.

This series of events aims to engage integrators from all regions served by Alumifix so that everyone has an introduction to the hybrid inverters and storage systems market, understanding everything from international scenarios to the Brazilian scenario for this new technology.

“The market growth process for hybrid and off-grid installations must go through a continuous learning process until this technology and good installation practices are well disseminated, so that not only the end user has a good purchasing experience with the results achieved, as well as the installers and distributors not having problems with after-sales”, said Carlos Trotta, sales director for the Americas at Solinteg.

“To this end, this partnership of manufacturers and distributors who share the same opinion that quality of equipment and training will be the basis for this sustainable growth will be important”, he highlighted.

According to the executive, Brazil must now think about new technologies in the solar area, as other countries are already experiencing excellent growth. “In other words, we now have to think about systems with hybrid inverters and storage.”

In his view, this will be the next solar revolution in Brazil, and in a country that has several challenges in the energy area, “everyone in the chain has a lot to gain, but the biggest challenge will be: knowledge”.

“In the coming years, the topic to be discussed will be how to implement, scale and mainly train professionals in the solar area to think about hybrid systems”, he pointed out.

Arte: Solinteg
Art: Solinteg

Roadshow Details

Solinteg will present its hybrid inverters aimed at residential applications and, mainly, C&I projects (commercial and industrial) at the events. “We believe that growth in this niche will initially be greater – due to the challenges that these customers have in relation to electricity”.

“At the meetings, we will also present storage systems, which are certainly the biggest challenge for those who want to buy, install and enjoy the benefits and amenities of this equipment. And for this type of challenge, Solinteg will present the strategies brought to Brazil in this regard”, said Trotta.

For William Moreira, Commercial Manager at Alumifix Solar, the roadshow is an important initiative that Alumifix Solar is promoting with Solinteg, “as we understand that it is essential to be aware of the advances and transformations in the sector that we have been following during 2023 and that are a trend for the coming years.”

“We will focus on crucial topics for integrators, such as hybrid inverter sales strategies and storage solutions in the Brazilian context. It will be an opportunity to exchange ideas and explore ways to adapt to the growing demands of this very dynamic market”, he emphasized.

First event of the year

The first challenge of the roadshow will be in Curitiba, at Alumifix headquarters, on January 31, 2024, thus opening a series of events across Brazil. The meeting will be in person and will be broadcast online.

Registration is free and done via the website www.alumifixsolar.com.br. Once registered, the installer and integrator must wait for confirmation of participation to be received from the Solinteg/Alumifix events team.

Below is the event schedule:

“Prepare for the future: it will be with hybrid inverters and storage systems – scenarios, perspectives and how to sell”

  • Opening: William Moreira – Commercial manager at Alumifix;
  • Presentation of Solinteg / Sec Power partners.

“Scenarios and commercial perspectives of the new solar revolution: hybrid inverters. How to sell?”

  • Presentation by Carlos Trotta, director of the Americas at Solinteg.

Coffee break

“Solutions for the new storage scenario in the world and in Brazil”

  • Presentation by Rodolfo Henrique Lage Silva, technical engineering consultant at Solinteg.

Solinteg engineering technical presentation

  • “Battery/storage solutions for the hybrid inverter market”.

Certificate delivery to participants


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Picture of Mateus Badra
Matthew Badra
Journalist graduated from PUC-Campinas. He worked as a producer, reporter and presenter on TV Bandeirantes and Metro Jornal. Has been following the Brazilian electricity sector since 2020.

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