Without plan B, it will be almost 40 years in the distribution market

With the certainty that 'growing and helping others to grow too' must be the purpose, Aldo Solar completes four decades of even promoting the development of some sectors, such as solar energy, in Brazil. Make the connection between consumers and equipment that can improve the lives of these people. Sometimes I believe that this phrase could illustrate the forty years dedicated to understanding what my clients need, showing them the best options and promoting this approach. In the beginning, Aldo da Kombi left Maringá and traveled through Paraná, always focused on this mission. Over time, the physical part of the work changed.  Distribution no longer required hours behind the wheel loaded with components to maintain televisions and stereos. Following the development of technology, the intention to offer the best and promote ways for people to fulfill their desires was reinforced, popularizing the use, practice and familiarization with IT (information technology) solutions.  At this stage, in addition to being able to bring to Brazil the best in the world, we started manufacturing equipment here, always thinking about creating conditions to deliver the best and develop the IT sector. Over 40 years, Kombi has transformed into a gigantic, modern, efficient headquarters with different solutions, with a strong focus on solar energy equipment. What has not changed is the objective of doing everything possible to bring consumers closer to the best solutions on the market.  Showing the best equipment and helping to create ways for the customer to acquire it made me grow and, especially in the case of the distributor Aldo, whose clients are resellers, made them grow too. In practice, a small reseller who buys X and becomes big with my help, starts to buy 2X. It's a win-win: everyone grows. And what can we learn in forty years? I learned that it's worth believing in purpose, in the desire to grow and make things grow, not just B2B, to use a current term, but contributing to the development of a sector.  There is no denying that Aldo Solar, one of Aldo's focuses today, participates in the development of the photovoltaic energy sector in Brazil. After all, a third of what is sold for the production and storage of solar energy in the country today has Aldo Solar as the protagonist. To use another current term, this is sustainability. We truly believe that with 'win-win' policies it is possible to promote and maintain development.  We practice sustainability not only for the benefit of the environment, but also for the Brazilian people. As we encourage solar energy in Brazil, the more popular this renewable source will become and more Brazilians will have access to this energy.  I never had a plan B. If I had only thought about profit, for example, I think these 40 years would have been different. We grew up focused on the purpose of growing and making others grow together and thus strengthening an entire sector. It's been like this for 40 years and we'll continue like this...