EN 
PT_BR 
A Aldo Solar held, this Monday (22) in São Paulo (SP), the third edition of the Aldo Revolution 4.0. The event, which brought together around a thousand participants, aimed to provide integrators with information about investments, legislation, electromobility and disruptive solutions.
The meeting was attended by experts from the photovoltaic market, as well as leaders and personalities, such as Gustavo Cerbasi, expert financial intelligence.
Throughout his speech, he highlighted the relevance of solar energy in the field of sustainability, which in his view has all the conditions to continue growing by 100% per year.
“It’s not an easy challenge, we always have to be rowing a little harder. It is necessary to deal with competitors, to have the necessary arguments to sell what we propose”, he highlighted.
“You also need to take care of your breath so that the business grows, otherwise sales will not bring results. It’s a matter of balance, of anticipating as every investor does”, added Cerbasi.
Another point he emphasizes is the importance of content production, of making creative posts that remind customers of the opportunities that the company offers. “The time is to raise awareness and educate. This is the idea that we are strengthening.”
Financial intelligence and solar energy
For the expert, financial intelligence is about building a prosperous future without giving up the present quality of life. “When we talk about photovoltaic sources, we are talking about an investment that is made in the present, to have abundance, quality of energy, stability and the certainty of lighter payments in the future”.
“So, such technology is fully connected to the idea of financial intelligence, taking into account that people normally build their homes and renovate them to have lighter budgets”, pointed out Gustavo Cerbasi.
“One thing goes very well with the other. It's a matter of stopping, thinking and understanding that we only have an advantage with this type of system. It is the ideal solution for those who want to have an abundance of results for their finances”, he concluded.
More talks
Throughout the event, other topics were also discussed, such as the prospects for the solar sector, the importance of ultra-high efficiency modules in photovoltaic systems and the main changes brought about by law 14,300.
Antonio Nuno Vercas, CEO of Sun Now, was one of the speakers and also commented on financing solutions for DG (distributed generation).
Already Adalberto Maluf, president of ABVE (Brazilian Electric Vehicle Association), spoke about how electromobility will impact the solar source and the transformation of the Brazilian electrical sector.
Another prominent theme was the trend towards hybrid solutions, such as solar and batteries, for example. “When we talk about hybrid projects, I think about flexibility, a system working according to your needs”, he said Juliano Ohta, CEO of Aldo.
Otha also took the opportunity to showcase the new products that will be presented by the company during Intersolar South America 2022, such as the Tiger Neo modules with Topcon N-type technology and exclusive promotions for customers.
Other editions of Aldo Revolution 4.0
Aldo Revolution had its first event at Aldo headquarters, in Maringá (PR), on June 1st. In Campinas, sp) took place on July 6th, in São Paulo on August 22nd and the last edition will be held in Salvador (BA) on October 5th.
