In April, Aldo Solar will hold two editions of the Aldo Academy program, focusing on training integrators and expanding the portfolio of solutions in the photovoltaic sector. The events will include practical demonstrations, case studies, and real-world scenarios from the integrator's daily work, aiming to enable immediate application in the business.
Furthermore, the program aims to integrate technical knowledge with business strategies, demonstrating how to transform new solutions into additional revenue streams.
The first edition takes place in April 11 Day, in Maringá (PR), with the Aldo Solar and Solplanet Integrator Certification. The event will focus on technical excellence and official certification of participants, taking place from 08:30 am to 14 pm, with lunch included and free participation at the company's headquarters.
And in day April 16In São Paulo (SP), the event will be held with the theme "Electric Charging Stations – New products, new markets, higher margins", in partnership with Riseon and with the support of Pratyc. The meeting will take place at the Intercity Nações Unidas hotel, from 14 pm to 18 pm, followed by a networking happy hour. Participation is also free for integrators.
Despite the growing interest, the company notes that many integrators still face uncertainty in adopting these solutions, mainly due to a lack of technical and commercial expertise.
“There is more insecurity than resistance. Many integrators already see the potential of electric mobility, but they still don't master the subject, either technically or commercially. Our role is to reduce this barrier, showing that it is a natural extension of the solar business,” highlighted Gisele Duarte, marketing manager at Aldo Solar.
Among the main gaps identified in the market by the company are:
- Lack of applied knowledge about new solutions (such as vehicle chargers);
- Difficulty in structuring offerings and pricing in these new segments;
- Little understanding of how to sell value (and not just price).
The event will also seek to address common errors in projects and installations, especially those related to the integration of new solutions into the photovoltaic system, such as incorrect sizing of complementary systems (like chargers), lack of integration between solutions (solar + mobility), and installations that are out of standard or do not consider future expansion.
Aldo Academy partners with companies like Solplanet and Longi, which contribute technological solutions and technical expertise. While Solplanet focuses on integration with new applications, such as electric mobility, Longi adds value with its global presence in high-efficiency photovoltaic modules. According to the company, the event was structured to respond to a broader transformation of the solar market.
“The proposal directly addresses a structural change. The solar market has matured; today, simply selling equipment is no longer enough. Integrators need to diversify their revenue, increase average ticket size, and position themselves as specialists. Aldo Academy was created to support this evolution, bringing practical knowledge to new business models,” Gisele added.