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Home / Blog

Complete Guide for Consumers: Learn All About Solar Energy

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All about solar energy: main questions

Solar energy is transforming the future of electricity generation in Brazil and around the world. But do you really know how solar energy works, what its benefits and advantages are, or how to install solar energy efficiently? In this topic, we've gathered everything about solar energy to help you understand this sustainable universe, from the basics to the technical details and tax incentives available. Check it out below!

How does solar energy work?

Solar energy works by capturing sunlight through photovoltaic solar panels, which transform this radiation into electricity. This energy is converted through a solar inverter, which adapts the generated electrical current to be used in homes, businesses or industries.

The process is clean, renewable and silent, making solar energy one of the most promising sources for ensuring energy autonomy and reducing electricity bill costs. Whether in on-grid systems, connected to the power grid, or off-grid, with battery storage, photovoltaic technology represents a strategic step for those who want to invest in sustainability.

Interesting facts about solar energy

Did you know that solar energy can be used to power everything from space satellites to smart boats and backpacks? Discover some interesting facts about solar energy that you may never have heard of:

  • The first solar calculator was created in the 70s;
  • In Dubai, there are already “solar palm trees” in public areas that charge cell phones and provide free Wi-Fi;
  • Brazil is among the 10 countries with the fastest growth in installed solar energy capacity in the world;
  • In rural areas, solar energy is used to pump water and electrify fences in places without access to the conventional electricity grid.

These innovations show how the benefits of solar energy go beyond the economics: she is synonymous with creativity and energy independence.

Information about solar energy

If you want to learn everything about solar energy, start by understanding the basics:

  • What is solar energy? is the conversion of sunlight into electrical energy through photovoltaic systems;
  • What are the types of solar energy? the main ones are on-grid (connected to the grid) and off-grid (independent) systems;
  • How is the market? solar energy grows more than 40% per year in Brazil, with opportunities in distributed generation and large solar plants;
  • Economic and social impact: Solar energy generates savings for consumers, reduces dependence on polluting sources and creates job opportunities in renewable energy.


With this information about solar energy, you are one step closer to understanding how this technology can transform your reality.

How to implement solar energy?

Installing a residential or commercial solar energy system is a simpler process than it seems. The first step is to understand how solar energy works and assess the property's electrical consumption.. From this, it is possible to define the type and quantity of solar panels needed to meet demand.

Deployment follows these steps:

  1. Analysis of technical and financial feasibility;
  2. Photovoltaic system design, considering the concessionaire's standards and requirements;
  3. Purchase of equipment, such as solar panels, inverter and fixing structure;
  4. Installation and connection to the electrical grid (in the case of on-grid systems);
  5. Request for approval from the energy distributor.


With the help of specialized companies and trained professionals, implementing solar energy becomes an affordable, safe and sustainable investment.

How to install solar energy

Installing solar energy requires technical planning, safety and specialized knowledge. Before starting, it is essential to ensure that the roof or available area is in good structural condition and has good sunlight.

Check out the basic step-by-step guide on how to install solar energy efficiently:

  1. Area planning and measurement where the modules will be fixed;
  2. Installation of structures support and photovoltaic solar panels;
  3. Connecting the modules to the inverter, which transforms direct current into alternating current;
  4. System interconnection with the property's electrical distribution panel;
  5. Inspection and activation, followed by approval with the dealer (in the case of systems connected to the grid).


In addition to installation, it is important to consider periodic maintenance to ensure maximum system performance. Therefore, understanding how to install solar energy correctly is essential to ensure return on investment and long-term energy efficiency.

Benefits of solar energy

Investing in solar energy offers direct benefits for your pocket, the planet and the increase in property value. Among the main benefits of solar energy, we can highlight:

  • Significant reduction in electricity bills;
  • Energy independence, with less exposure to tariff increases;
  • Low environmental impact, as it is a clean and renewable source;
  • Property appreciation, making it more attractive to the market;
  • Attractive return on investment (ROI), with monthly savings from the first month.

Furthermore, the adoption of photovoltaic solar energy reinforces the commitment to sustainability and strengthens the image of companies that wish to align their businesses with ESG practices.

Solar energy and the environment

Solar energy is a key ally in environmental preservation and in combating climate change. As it is a clean and renewable source, it does not emit polluting gases, such as CO₂, during electricity generation — unlike fossil sources such as coal and oil. By investing in solar energy, you:

  • Reduces your carbon footprint;
  • Contributes to reducing the use of non-renewable natural resources;
  • Encourages the use of sustainable technologies;
  • Supports the transition to a greener and more balanced energy matrix.


In a global scenario increasingly focused on environmental responsibility, investing in solar energy and the environment is a smart step towards a healthier and more balanced future.

Solar energy tax incentives

Those who invest in solar energy systems can count on tax incentives and specific financing lines, which make the project more accessible. 

In several Brazilian states, the ICMS exemption on the energy generated and the PIS/Cofins credit are benefits offered to those who choose to generate their own energy. Additionally, there are programs such as:

  • Green financing with reduced interest rates by public and private banks;
  • Specific credit lines for homes, businesses and rural areas;
  • Partnerships with credit unions and clean energy programs.


These tax incentives for solar energy help accelerate the return on investment and encourage the adoption of a renewable, sustainable and cost-effective source across the country.

It is a news and information channel about the photovoltaic solar energy sector. Channel content is protected by copyright law. Partial or total reproduction of this website in any medium is prohibited.

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