GC Solar 22,70 GW GD Solar 49,91 GW
Complete guide

Solar Energy Consumer Guide

How it works, how much it costs, how to install it, and what incentives are available. A straightforward guide for anyone thinking about generating their own energy.

Quick answer

Solar energy is the conversion of sunlight into electricity through photovoltaic panels. The modules capture radiation and generate direct current, which an inverter transforms into alternating current — the same type used in homes, businesses, and industries. The system can be... on-grid, connected to the distributor's network, or off-gridwith batteries.

Solar energy in Brazil in numbers

Source: ABSOLAR / ANEEL
22,70 GW
In Centralized Generation — large solar power plants connected to the interconnected system.
49,91 GW
in Distributed Generation — rooftops, facades and small consumer plots
68 %
of all the new generation capacity installed in the country in 2025 (up to November) came from solar power (ABSOLAR, Dec/2025)
75,9 GW
This is the projected cumulative solar power for the end of 2026 (projection). ABSOLAR, Dec/2025)

How solar energy works

From sunlight to electrical outlet, the journey has four stages. The process is clean, renewable, and silent.

Capture

Photovoltaic panels absorb solar radiation and generate direct current.

Conversion

The inverter transforms direct current into alternating current, which is used in wall outlets.

Consumption

The energy supply directly to the residence, business, or industry.

Credit or battery

The surplus becomes credit with the utility company (on-grid) or is stored in batteries (off-grid).

People also ask

The most frequently asked questions about solar energy, answered directly.

How does solar energy work?

Solar energy works by capturing sunlight through photovoltaic solar panels, which transform this radiation into electricity. This energy is then converted by a solar inverter, which adapts the generated electrical current for use in homes, businesses, or industries.

The process is clean, renewable, and silent, making solar energy one of the most promising sources for ensuring energy independence and reducing electricity costs. Whether in on-grid systems, connected to the electrical grid, or off-grid systems, with battery storage, photovoltaic technology represents a strategic step for those who wish to invest in sustainability.

Interesting facts about solar energy

Did you know that solar energy can be used to power everything from space satellites to boats and smart backpacks? Discover some interesting facts about solar energy that you may never have heard:

  • The first solar calculator was created in the 70s;
  • In Dubai, there are already “solar palm trees” in public areas that charge cell phones and provide free Wi-Fi;
  • Brazil is among the 10 countries with the fastest growth in installed solar energy capacity in the world;
  • In rural areas, solar energy is used to pump water and electrify fences in places without access to the conventional electricity grid.

These innovations demonstrate how the benefits of solar energy go beyond economics: it is synonymous with creativity and energy independence.

Information about solar energy

If you want to learn everything about solar energy, start by understanding the basics:

  • What is solar energy? It is the conversion of sunlight into electrical energy through photovoltaic systems.
  • What are the types of solar energy? The main ones are on-grid (connected to the grid) and off-grid (independent) systems;
  • How is the market? Solar energy is growing by more than 40% per year in Brazil, with opportunities in distributed generation and large solar power plants;
  • Economic and social impact: solar energy generates savings for consumers, reduces dependence on polluting sources, and creates jobs in renewable energy.

With this information about solar energy, you are one step closer to understanding how this technology can transform your reality.

How to implement solar energy?

Installing a residential or commercial solar energy system is a simpler process than it seems. The first step is to understand how solar energy works and assess the property's electricity consumption. From there, it's possible to determine the type and quantity of solar panels needed to meet the demand.

Deployment follows these steps:

  • Analysis of technical and financial feasibility;
  • Photovoltaic system design, considering the concessionaire's standards and requirements;
  • Purchase of equipment, such as solar panels, inverter and fixing structure;
  • Installation and connection to the electrical grid (in the case of on-grid systems);
  • Request for approval from the energy distributor.

With the help of specialized companies and trained professionals, implementing solar energy becomes an affordable, safe and sustainable investment.

How to install solar energy

Installing solar energy requires technical planning, safety and specialized knowledge. Before starting, it is essential to ensure that the roof or available area is in good structural condition and has good sunlight.

Check out the basic step-by-step guide on how to install solar energy efficiently:

  • Planning and measuring the area where the modules will be installed;
  • Installation of support structures and photovoltaic solar panels;
  • Connecting the modules to the inverter, which transforms direct current into alternating current;
  • Interconnection of the system with the building's electrical distribution panel;
  • Inspection and activation, followed by approval from the utility company (in the case of grid-connected systems).

In addition to installation, it is important to consider periodic maintenance to ensure maximum system performance. Therefore, understanding how to install solar energy correctly is essential to ensure return on investment and long-term energy efficiency.

Benefits of solar energy

Investing in solar energy offers direct advantages for your wallet, the planet, and the property's value. Among the main benefits of solar energy, we can highlight:

  • Significant reduction in electricity bills;
  • Energy independence, with less exposure to tariff increases;
  • Low environmental impact, as it is a clean and renewable source;
  • Property appreciation, making it more attractive to the market;
  • Attractive return on investment (ROI), with monthly savings from the first month.

Furthermore, the adoption of photovoltaic solar energy reinforces the commitment to sustainability and strengthens the image of companies that wish to align their businesses with ESG practices.

Solar energy and the environment

Solar energy is a key ally in environmental preservation and the fight against climate change. As a clean and renewable source, it does not emit polluting gases, such as CO₂, during electricity generation—unlike fossil fuels like coal and oil. By investing in solar energy, you:

  • Reduces your carbon footprint;
  • Contributes to reducing the use of non-renewable natural resources;
  • Encourages the use of sustainable technologies;
  • Supports the transition to a greener and more balanced energy matrix.

In a global scenario increasingly focused on environmental responsibility, investing in solar energy and the environment is a smart step towards a healthier and more balanced future.

Tax incentives for solar energy

Those who invest in solar energy systems can count on tax incentives and specific financing lines, which make the project more accessible.

In several Brazilian states, ICMS tax exemption on generated energy and PIS/Cofins tax credits are benefits offered to those who choose to generate their own energy. In addition, there are programs such as:

  • Green financing with reduced interest rates by public and private banks;
  • Specific credit lines for homes, businesses and rural areas;
  • Partnerships with credit unions and clean energy programs.

These tax incentives for solar energy help accelerate the return on investment and encourage the adoption of a renewable, sustainable and cost-effective source across the country.

Canal Solar
Privacy

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.