This manual was developed to guide our partners in sending and understanding the materials related to advertising deliverables agreed upon with us. Canal Solar. Our goal is to ensure clarity, objectivity, and standardization, always aligned with our brand values, strengthening our presence in the solar energy sector together.
What are the accepted sizes and formats for website banners?
Banners must follow two main formats: rectangular (horizontal), with dimensions of 730 × 115 pixels, and square, with dimensions of 300 × 300 pixels.
Files must have a maximum size of 250 kB, with 20 kB recommended for better loading performance. JPG, PNG, or GIF formats are accepted (GIF is allowed).
What is the deadline for publishing the banner after submission?
Banners are published within 24 business hours after submission and approval by the team. Canal Solar. To ensure optimal campaign performance, we recommend a run time of up to 2 months. After this period, it is advisable to update the artwork to maintain performance.
How should I submit my company logo?
The logo should be submitted via email or uploaded to a shared folder (Drive). Accepted formats are PNG, JPG, or GIF, preferably with a transparent background, and the maximum file size should be 50 kB.
The logo may be used in newsletters, reports, institutional posts, and other communications related to the partnership.
How does publishing in the Business Directory work?
For inclusion in the Business Guide of Canal Solar requires you to complete the Company Guide Form. Request the document after signing the contract with the Relationship team. Canal Solar. After the material is submitted and validated, publication takes place within 48 business hours.
Who produces the content to be published on Canal Solar?
The production of materials can be done entirely by Canal Solar, by the partner or in a collaborative manner, especially in the case of articles.
For journalistic content, the partner can submit story ideas, information, or press releases, and the editorial team will then be responsible for the final selection. Canal Solar will handle the research, writing, and structuring of the material, and may conduct interviews with sources and spokespeople for this purpose.
Technical articles undergo validation by the engineering team. Canal Solar. When produced by a partner, they must have identified authorship. Opinion articles, however, are signed by the author themselves.
All content is submitted for prior validation by the partner before publication, ensuring consistency of information and institutional alignment.
What is the timeframe for content production after the material is submitted?
After receiving all the necessary materials, the team of Canal Solar has up to 72 hours to write the content. In specific cases, this timeframe may be reduced, as previously agreed upon.
The material is then sent to the partner for review and any necessary adjustments, and is only published after final approval. The publication date follows the schedule previously defined by the team. Canal Solar.
What type of language is used in the content of Canal Solar?
The contents of Canal Solar They maintain a journalistic and informative tone, without any advertising or promotional bias. The title and subheading are clear, direct, and objective, accurately reflecting the content presented.
Communication is based on facts, data, and statements, avoiding the use of expressions such as "the best," "revolutionary," or "unmissable." Technical terms are accompanied by brief explanations, ensuring comprehension by different audiences.
What structure is adopted in the reports of Canal Solar?
The articles follow a standardized journalistic structure, consisting of a clear and objective title, accompanied by a subheading that complements the main information.
The lead presents the main points of the article directly, followed by the body of the text, which develops the theme in a logical and organized manner, using subheadings when necessary. The content concludes with a closing that may include projections, impacts, or supplementary information relevant to the topic discussed.
What type of image can be used as a cover photo?
The cover photo must be a real and contextualized image, such as products at events, equipment used in projects, or field shots. Composites, graphic art, or promotional images are not permitted, ensuring consistency with editorial standards and the credibility of the content.
How should citations and sources be handled in the text?
Statements should always be attributed to an identified spokesperson, ensuring transparency and credibility of the content. Statistical data, studies, or research must include an indication of the official source. Information without references or that may raise doubts about its veracity is not accepted.
O Canal Does Solar accept collaboration requests on Instagram?
O Canal Solar does not undertake on-demand collaborations for advertising content for clients or partners. Publications in this format are defined exclusively by the Solar team. Canal Solar, based on editorial and strategic criteria.
Collaborations are applied exclusively to the dissemination of the brand's own content, such as ebooks. Canal Solar, episodes of the Papo Solar podcast, webinars, and video clips published on YouTube.
In these cases, the format aims to broaden the reach and reinforce the relevance of editorial content, and is therefore not offered as a commercial product for purchase.
Comments
Comments are moderated before publication.Comments should be respectful and contribute to a healthy debate. Offensive comments may be removed. The opinions expressed here are those of the authors and do not necessarily reflect the views of the author. Canal Solar.