A ANEEL The Brazilian National Electric Energy Agency (Agência Nacional de Energia Elétrica) has approved a series of tariff adjustments to electricity bills for Brazilian consumers throughout the year. To date, more than 20 energy distributors have had adjustments approved by the Agency.
The expectation is that electricity rates will register an average increase of 8,6% this year. Amid this change that directly affects the wallets of Brazilians, Google Brazil recorded a 238% growth in searches for "increase in electricity bill" in the last quarter.
The data is part of a lifting A study conducted by Descarbonize Soluções, a company specializing in solar energy and energy transition, also identified a significant increase in searches for "electricity bill adjustment" of 256% during the same period.
This scenario, it's worth mentioning, coincides with a time when... ANEEL The yellow flag has been activated for the third consecutive time this year, resulting in yet another additional cost on electricity bills, this time of R$ 1,885 for every 100 kWh consumed.
According to Patrick von Schaaffhausen, CEO of Descarbonize Soluções, the data shows that Brazilians are feeling the effects of price adjustments, tariff flags, and other factors that influence the cost of electricity in their wallets.
“The increase in searches for information about electricity bills reinforces that consumers are concerned and seeking alternatives to save money. In this scenario, solar energy stands out as an alternative to reduce expenses and bring more financial predictability to the consumer, in addition to being a more sustainable solution,” he says.
Which states searched most frequently for "increase in electricity bill"?
Although concern about energy tariff adjustments is present throughout the country, a survey by Descarbonize Soluções shows that some regions concentrate more significant search volumes.
The Central-West region stands out in this scenario, with the Federal District leading the national ranking and Goiás occupying fourth place. The Southeast region also appears prominently, with three of its four states among the top ten in the ranking.
In the North, Rondônia, Acre, and Amapá also appear on the list. The South is represented by Rio Grande do Sul and Santa Catarina, showing how the concern extends from north to south of the country.
Evolution of the increase in electricity bills in recent years.
Data from the IPCA (National Consumer Price Index), an inflation indicator calculated by the IBGE (Brazilian Institute of Geography and Statistics), shows that residential electricity has had a strong influence on the cost of living for Brazilian families in recent years.
In 2020, electricity bills accumulated an increase of 9,14%, a percentage that jumped to 21,21% in 2021, driven by the water crisis and the adoption of more expensive tariff flags, including the water scarcity flag.
The scenario changed in 2022, when electricity prices fell by 19,04% due to the limitation of ICMS tax rates on the sector and the maintenance of the green tariff flag for most of the year.
However, it rose again in 2023 (9,52%), remained stable in 2024 and surged again in 2025: a rise of 12,31%, placing it among the items with the greatest pressure on the country's inflation.
Exclusive
The data used in the Descarbonize Soluções research was collected from identifying Google searches for terms related to "increase in electricity bill" and "adjustment in electricity bill".
The online searches correspond to the period from May 2025 to April 2026, with the most recent data available from Google platforms at the time the search was conducted.
To discover which Brazilian states searched most for "increase in electricity bill" and "adjustment in electricity bill," Google searches for these terms and their related searches were analyzed.
After collecting the search volumes, these values were proportionally calculated to the number of inhabitants in each state, generating rankings that ensure a greater correspondence with reality.
all the content of Canal Solar is protected by copyright law, and partial or total reproduction of this site in any medium is expressly prohibited. If you are interested in collaborating or reusing part of our material, please contact us by email: redacao@canalsolar.com.br.
Comments
Comments are moderated before publication.Comments should be respectful and contribute to a healthy debate. Offensive comments may be removed. The opinions expressed here are those of the authors and do not necessarily reflect the views of the author. Canal Solar.