Antonio Carlos Federico

In a recent conversation with my communications and marketing team about future strategies for the area – with positive prospects. I reminded them that once, when asked about a new challenge I would face, I said I believed in two things: God and marketing. We will not discuss beliefs, each to their own. But it is a fact that, with a well-articulated strategy, it is possible to identify, access and inform any audience. This is the great power of marketing. Perhaps it is characteristic of me because I am a restless enthusiast, but I compare this analogy with the solar segment. I have been vehemently defending its potential for a long time, not only as a source of energy, but also as a source of economic development, social inclusion, employment opportunities and transformation in people's quality of life. It is impossible to hide the Sun with a sieve. Trying to hide the development of photovoltaic energy with temporary measures is inefficient. Part of this democratization is our insertion in the Northeast region of the country, which has potential in different aspects, but mainly due to the levels of solar radiation and investments in the region. I believe it is our duty to promote the democratic use of photovoltaic sources, access to all, and demystify certain discourses, such as solar energy being only for the rich and those who don't have it pay for those who do. Proof of this are the different modalities of acquiring the system and very attractive financing lines where the customer does not need to take money out of their own pocket and can pay the installment with their own savings on the electricity bill. It is an economical and sustainable alternative. Also weighing on the burden are the high electricity rates charged by concessionaires and, in some cases, poor quality of service. Sergipe, for example, has the most expensive energy tariff in the country, which is R$0,64 according to the conventional average in reais per kWh - without including taxes such as ICMS, PIS/PASEP and Cofins. Meanwhile, Maranhão has the second highest in the Northeast, at R$0,63 and is the sixth highest tariff in the country according to data from ANEEL (National Electric Energy Agency). The scenario is extremely favorable and the calculation is simple. The Northeast region is promising, is emerging in terms of generation and already has approximately one hundred installed photovoltaic plants divided into micro and mini plants. Not only that. In April, it registered a record of 561 MW on average according to figures from the ONS (National System Operator) and the components of the photovoltaic kits increasingly employ high technology, precision and performance - a Sun that should not be covered.

Antonio Carlos Federico

Published articles

It is impossible to cover the Sun with a sieve

Impossible to stay in the shadows and avoid renewable energy