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Home / Articles / Opinion Article / Preparing your company for the future of renewables

Preparing your company for the future of renewables

How to get ahead when it comes to renewable energy, beyond solar panels
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  • Photo by Gustavo Tegon Gustavo Tegon
  • February 16, 2024, at 11:00 PM
6 min 15 sec read
How to get ahead when it comes to renewable energy, beyond solar panels
Photo: Freepik

Transitioning to more sustainable energy sources is no longer an option, but a pressing necessity for companies that want to thrive in the future corporate landscape. The search for sustainability has become the basis of business strategies, driving innovations and profound transformations.

Data Sebrae predict that By 2040, solar energy will represent a significant share of 32% of the total energy produced in Brazil.

This projection is backed by remarkable growth over the past three years: centralized solar has grown by 200%, while solar for distributed generation solution has experienced an impressive 2.000% jump.

In this changing scenario, renewable energies are gaining momentum from investments and the search for decarbonization signals a promising and sustainable future for this growing sector. The sooner your company prepares for this future, the better!

In this article, we will explore how companies can adequately prepare for the future of renewable energy, with a special focus on solar energy and its many facets.

Electric charger: unlocking sustainable potential

The advent of electric chargers represents a revolution in urban mobility and a significant opportunity for companies to reduce their carbon footprint.

Implementing electric charging infrastructure not only drives the adoption of electric vehicles, but also puts the company at the forefront of environmental responsibility, something important to position itself as a conscious and engaged in ESG actions.

Providing charging points for electric cars offers convenience to customers who have chosen sustainability, after all, there are still few points in Brazil, and these customers are concerned about the chance of experiencing an unforeseen event. No one wants to run out of battery in an area with no electric car charger available.

So be ahead of the curve by integrating electric charging solutions into your facilities, showing not only a commitment to innovation, but also to people who value a sustainable way of life.

Batteries: storing the future of energy

Solar batteries represent an essential piece of the energy transition puzzle. These solar energy storage systems not only capture energy generated by solar panels, but also store it for later use, providing a number of significant benefits to business operations.

Imagine having the ability to operate your business without relying exclusively on the electrical grid. Solar batteries offer energy autonomy, ensuring that your operations continue even during power supply interruptions.

This not only increases reliability, but also provides greater control over energy costs, ensuring uninterrupted operation. This flexibility provides operational efficiency, aligning the company with the demands of the renewable energy era.

According to data from BloombergNEF, in 2022 we had a record for global electrical energy storage, with the incorporation of 16 GW in new projects. This value represents a capacity of 35 GWh around the world, that is, an increase of almost 70% compared to 2021.

This leads us to an optimistic projection for the coming years: BloombergNEF estimates that by 2030, 1.400 GWh will be implemented in new projects, 40 times more than in 2022.

As solar battery technology advances and costs decrease, it becomes increasingly imperative for companies to consider this solution as an essential part of their energy strategies.

It is not just a choice for the present, but a vision for the future, playing a key role in the global transition to more sustainable energy sources and building a more efficient and environmentally friendly business environment.

Energy as a service: innovating in the business energy model

In a world where flexibility is fundamental, the Energy as a Service (EaaS) model, also popularly known as “energy by subscription”, emerges as a disruptive solution for companies that wish to adopt solar energy without committing significant resources.

By adopting Energy as a Service, companies can enjoy the benefits of solar energy without the complexity associated with purchasing and maintaining equipment. Energy is generally generated by partner solar plants, eliminating the need for initial investment in infrastructure.

The essence of this model lies in the supply of energy as a continuous service, where consumers pay based on consumption, enjoying more affordable rates than those historically charged by traditional energy distributors.

This Energy Subscription provides numerous advantages for companies, including flexibility, scalability and the elimination of concerns related to the maintenance and operation of energy systems.

This approach allows organizations to leverage solar energy services without the complexity of maintenance and management, freeing up resources to focus on their core business.

Among the advantages of EaaS for companies, I can highlight:

  • Flexibility and scalability to adjust energy demand;
  • There is no need to worry about the maintenance and operation of the systems, as these are services provided by the provider;
  • Savings thanks to more attractive rates.

Elevate your company to the forefront of the global solar revolution

As Wood Mackenzie projections indicate that Brazil is destined to assume the fifth position among the largest solar energy markets in the world, overtaking nations such as Australia and Japan. This is the right time for companies to not only follow, but lead this revolution.

Imagine your company being among the leaders of this transformative movement, taking advantage of the exponential growth of the sector. By adopting sustainable practices and investing in solar energy, your organization not only contributes to a cleaner future, but also reaps economic benefits and technological innovations.

Brazil, which is already among the main actors in the global solar energy scenario, offers a favorable environment for strategic investments. By surpassing the borders of eighth position to position itself among the top ten countries with the highest installed capacity, the country demonstrates a palpable commitment to the transition to sustainable energy sources.

In 2024, the opportunities for the solar sector are vast. If your company seeks to not just keep up, but lead this revolution, now is the time for action.

Growing interest in renewable energy, combined with favorable government policies and falling production costs, provides a favorable backdrop for investments that not only align your company with sustainable values, but also boost your economic growth and technological innovation.

By positioning your company at the forefront of the evolution of the solar energy market, you go beyond joining the global energy transition, but also place your brand at the center of a sustainable and visionary journey.

This is the opportunity to lead the way to a greener and more promising future, where your company will not be one that just survives, but one that thrives in the age of solar energy!


The opinions and information expressed are the sole responsibility of the author and do not necessarily represent the official position of the author. Canal Solar.

Company solar energy renewable future
Photo by Gustavo Tegon
Gustavo Tegon
Partner and Business Director of the Group Canal Solar. Graduated in International Business and with an MBA in Management and Business from the Methodist University of Piracicaba. With extensive experience in distributed generation, he led manufacturers BYD, Jinko and Canadian Solar in Brazil.
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