On July 11th, professionals Gustavo Tegon and Neto Tosato will hold a live online workshop aimed at entrepreneurs, sales managers, and integrators who want to increase sales efficiency in the solar sector.
The training will cover everything from lead management to follow-up strategies, negotiation, and monitoring of key performance indicators to make the sales process more structured.
According to the organizers, it is common to find sales teams that receive daily contacts via WhatsApp, but without a clear flow for customer service, qualification, and follow-up.
In many cases, each salesperson adopts a different approach, making it difficult to control negotiations and turning results into outcomes dependent on each professional's individual experience.
For Gustavo Tegon, partner and business director of Canal SolarA well-defined business process goes far beyond simply organizing sales and can directly influence the future of the company.
"The sales department is what determines where a company is going. And it can obviously be the biggest generator of prosperity within a company, where it will bring good results, good numbers, it will bring business, profitability, company growth, new investments and everything that is linked to the company's growth," said Tegon.
Another recurring challenge is the lack of metrics to assess the efficiency of sales operations. Without tracking how many leads turn into proposals, how many clients receive follow-up, and what factors lead to closing or losing a sale, it becomes difficult to identify bottlenecks and implement improvements.
The content will be divided into three blocks.
The workshop will last four hours and will be divided into three blocks. The first will be dedicated to commercial diagnosis, helping participants identify at which stage of the funnel sales are stalling, assess the company's positioning, and define which opportunities make sense for the business.
Next, a step-by-step guide will be presented for structuring a sales process, from the first customer contact to closing the sale.
We will also discuss ways to organize customer service using tools such as CRM, spreadsheets, and WhatsApp itself, without losing important information during negotiations.
The final module will focus on building a more predictable sales operation. Topics covered include follow-up techniques, ways to prevent negotiations from becoming solely price-based disputes, and key performance indicators (KPIs) to measure sales team performance.
By highlighting the importance of commercial organization, Tegon emphasizes that the objective goes beyond simply selling more. “Understanding a commercial process and understanding where your company is going means determining exactly what you envision for the development of your business, from now to the future. If you don't have that ready, you'll hardly be able to seize the best opportunities the sector can offer. And that's exactly what's happening with our sector now, with the battery and electromobility line,” he concluded.
Registrations
The workshop will be held on July 11th, online and live. During the launch period, the training is 50% off, going from R$ 299,97 to R$ 149,97. Registration can be done here. link.
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