EcoFlow, a global manufacturer of energy storage solutions and portable charging stations with a consolidated presence in the United States, Europe, Asia, and other regions, is expanding its commercial strategy in Latin America, with Brazil identified as one of its key growth markets.
“Brazil represents one of the most relevant opportunities within our regional strategy at this time,” stated Reinaldo Tomaz, Business Development Manager for Latin America at EcoFlow. “The market is showing very positive trends, and we see this as an important moment to strengthen our presence in the country.”
Industry experts highlight that the Brazilian energy storage market has been gaining traction alongside the growth of solar power generation in the country, which now represents a significant portion of the national electricity matrix.
Brazil identified as a priority market.
EcoFlow has been operating in Brazil for several years and already serves customers in the country. Now, the company plans to expand its commercial presence in Latin America over the next few years, with Brazil defined as a priority market, driven by the increasing adoption of energy storage solutions and the growing demand for residential backup systems.
Company History
Founded in 2017, EcoFlow built its international reputation on portable power stations — integrated solutions combining inverters and lithium batteries, developed for residential, travel, and outdoor use. Since then, the company has expanded its portfolio to include stationary energy storage systems, including hybrid inverters and lithium batteries aimed at residential and small commercial applications.
EcoFlow reports having a presence in over 140 countries and serving approximately six million customers worldwide. Recently, the company was recognized by Frost & Sullivan as a leader in the smart residential energy storage category and was also named one of the most trusted brands of 2026 by USA TODAY.
Regional strategy
EcoFlow states that its approach to new markets typically involves adapting products to the local characteristics of the electrical grid, as well as working with both end consumers and integrators. In Brazil, the company intends to maintain this strategy as it strengthens its regional presence, with more details expected to be shared at upcoming industry events.
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