Solar panel manufacturer Jinko Solar has announced its new market strategy. The company has redefined its purpose and the focus will now be on promoting a business that prioritizes social good.
“The company’s culture and day-to-day operations are guided by the principles of equity, responsibility, progress and creativity. Our goal is to empower global industries and organizations to make the best use of solar energy and to perform well in business by doing good through social responsibility commitments,” said Dany Qian, Vice President of Jinko.
The manufacturer integrated CSR (Corporate Social Responsibility) into the products, services and business model that the company offers. Additionally, its new corporate slogan is “Be Your Climate Action Partner.”
According to the company, the new slogan reflects a combination of technical innovation, green transformation and social development that Jinko will bring to its corporate partners and customers as they face challenges at the organizational action and value chain levels.
Overall, the automaker said the new strategy focuses on carbon neutrality for zero-emission industries, buildings and transportation, and optimizing conventional energy by combining it with solar power, as well as 24/7 solar-plus-storage clean energy solutions, rural electrification and other forms of resource conservation through solar-powered water and irrigation for farmland, solar pumping, solar desalination and desert greening.
Currently, Jinko has nine production facilities around the world, 23 overseas subsidiaries (Japan, South Korea, Vietnam, India, Peru, Germany, Italy, Switzerland, the United States, Mexico, Brazil, Chile, Australia, Portugal, Canada, Malaysia, UAE, Kenya, Denmark) and global sales teams (China, UK, France, Spain, Bulgaria, Greece, Ukraine, Jordan, Saudi Arabia, Tunisia, Morocco, Kenya, South Africa, Costa Rica , Colombia, Panama, Kazakhstan, Malaysia, Myanmar, Sri Lanka, Thailand, Vietnam, Poland and Argentina).
Comments
Comments are moderated before publication.Comments should be respectful and contribute to a healthy debate. Offensive comments may be removed. The opinions expressed here are those of the authors and do not necessarily reflect the views of the author. Canal Solar.