Last year, around 80% of Brazilians felt the financial impact on the final value of their electricity bill in 2024, according to a study released by the subscription solar energy platform Bulbe.
The survey, carried out with 500 interviewees from all regions of the country, aimed to understand the relationship between consumers and essential services in 2024, as well as the population's perspectives for this year.
The results show that, despite last year being financially tight, the forecast for 2025 is still not one of relief: around 50% of those interviewed believe that the new year will represent a significant increase in the costs of these services, especially energy bills.
For those interviewed, the electricity bill was the second biggest villain in household finances last year, behind only food. Two other expenses that also had a big effect on Brazilians' budgets were rent and health insurance.
Given this reality, around 60% of consumers are already looking at new alternatives to reduce costs on their electricity bills, with the implementation of solar energy systems being one of the main ones.
Solar energy
When asked in the survey about the use of solar energy systems in 2025, around 87% of Brazilians interviewed said that they would, for example, be willing to adhere to a plan solar energy subscription.
Among the factors that explain this are: the guarantee of immediate cost reduction in view of the high prices paid for electricity and the absence of initial fees for joining.
“The year 2024 brought significant challenges for Brazilians, with significant increases in the cost of essential services, such as electricity. The return of the red flag brought a sense of vulnerability and unpredictability to the budget, something that had not been seen for three years. This made consumers rethink domestic consumption and prioritize strategies that ensure greater financial control”, explains André Mendonça, Bulbe’s Operations Director.
According to the professional Among some options, solar energy is one of the economically viable and environmentally responsible alternatives. “As the fastest growing energy source in Brazil in 2024, according to the ANEEL (National Electric Energy Agency), it not only meets the expectations of increasingly conscious consumers, but is a solution for short-term financial needs, as membership is free and the discount is also free”, he commented.
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