Talesun Solar is preparing a new phase of its operation in the Brazilian market, with the expansion of its partner network, advancement of modules with Back Contact technology, and plans to strengthen its local structure starting in 2027.
The strategy was detailed to Canal Solar, according to Glauco Chang, sales manager for Talesun Solar in Brazil, who stated that the company continues to treat the country as one of its priority markets.
"Talesun continues to believe in Brazil as one of the main photovoltaic markets in the world and understands that the country deserves products of excellent quality and competitiveness," said Chang.
Among the manufacturer's bets are the modules with Back Contact technology in the 650 W and 660 W power ratings, presented to the Brazilian market during Intersolar South America 2026.
For this product line, Talesun maintains a long-term partnership with LONGi for the supply of fuel cells. According to the executive, the agreement aims to provide predictability to the supply and sustain the availability of products in the Brazilian market.
Distribution network gains new partners.
Talesun's commercial expansion in Brazil also involves strengthening its distribution network. Among the agreements signed is a partnership with Sou Energy, which is part of a strategy to bring products previously presented by the manufacturer at SNEC to the Brazilian market.
The company also incorporated PHB Solar into its network of partners responsible for marketing modules with Back Contact technology in the country.
In addition to existing partnerships, Talesun is in negotiations with Solfácil and RB Solar. According to Chang, these talks are part of a plan to expand the manufacturer's presence in the country and diversify access channels to its products.
Local office and inventory are planned for 2027.
The next step in the strategy involves strengthening Talesun's physical infrastructure in Brazil. By 2027, the manufacturer plans to open a local office and is evaluating the acquisition of new warehouses to maintain equipment inventory in the country.
“Next year, we will reopen the local Talesun office and are discussing new warehouses. We will possibly have local stock to facilitate purchases for small and micro distributors and resellers,” Chang anticipated.
The strategy aims to expand service to distributors and resellers who work with smaller volumes, reducing dependence on operations focused on large orders.
The strategy goes beyond photovoltaic modules.
Talesun also intends to expand its portfolio offered in the Brazilian market and move into other equipment categories. According to Chang, the plans include the introduction of battery energy storage systems (BESS) and cables for industrial applications.
The move expands the company's scope of operations beyond photovoltaic modules and is part of a strategy to strengthen the brand's presence in Brazil between 2026 and 2027.
By combining new module technologies, expanding distribution channels, entering the storage market, and strengthening the local infrastructure, Talesun seeks to increase its participation in different stages of solar generation and storage projects in the country.
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