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Bold launches loyalty program and expands inverter portfolio

During an event in Chapecó (SC), the company also announced the return of Alcione Belache to the solar energy market

Solar energy Canal Solar Bold launches loyalty program and expands inverter portfolio

Reinforced company management. Image: Bold Energy/Disclosure

A Bold Energy held, last Thursday (21), a event's audience in the city of Chapecó (SC) to present the strategies for the year 2024. Among the new features are the inclusion of hybrid inverters da Solis and the equipment of Sunrow, which became part of the Portfolio.

Furthermore, the Program de Fidelity, which is a reconhecimento to partners by Bold. The initiative rewards three categories: revenue, repeat purchase and highest number of photovoltaic systems purchased.

According to the company, the integrator will be able to vote to choose their prize and the campaign, which this year will have the Olympics theme, is valid until 31/12/2024.

Another highlight announced is the change to New place, with a more robust, modern and cozy structure to welcome Bold employees and partners.

The meeting promoted networking among professionals in the sector. Image: Bold Energy/Disclosure
The meeting promoted networking among professionals in the sector. Image: Bold Energy/Disclosure
Alcione Belache returning to activities. Image: Bold Energy/Disclosure
Alcione Belache returning to activities. Image: Bold Energy/Disclosure
The company continues to establish strategic partnerships. Image: Bold Energy/Disclosure
The company continues to establish strategic partnerships. Image: Bold Energy/Disclosure

Lots of news

The event was also an opportunity to launch the Bold Pelo Social Program, in which at each partner meeting a photovoltaic system will be donated to a needy entity in partnership with Bold integrators. The first draw took place on the 21st.

Another big news announced by Bold Energy is the return of Alcione Belache to the solar energy market. “I am very happy to return to the sector. It was almost four years away, but I never stopped following events. Being together with Marcelo and José Vitor is a great honor, because back then they were my pupils and accompanied me at all times”.

“For me, the great motivator for being with Bold is the agreement on how we should treat all the people who interact with us, respect in our relationships. It's no surprise that 98% of our partners cited 'trust' as the word that defines Bold. Other motivators are the opportunity to meet up with the friends I made throughout my career and help Bold in its growth strategy,” she concluded.

Meeting in SC had more than 100 participants. Image: Bold Energy/Disclosure
Meeting in SC had more than 100 participants. Image: Bold Energy/Disclosure
Bold aims to increasingly expand its operations in the solar sector. Image: Bold Energy/Disclosure
Bold aims to increasingly expand its operations in the solar sector. Image: Bold Energy/Disclosure

On the event

In total, the meeting held in Chapecó was attended by approximately 140 people, including banks and partner manufacturers, such as DAH Solar, JA Solar, Solis, Sofar, Hoymiles and Sungrow.

At the end, as usual, partners, suppliers and employees were welcomed at a happy hour. Bold Energy's next event will be in April, at the Intersolar Summit Nordeste.


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Mateus Badra
About the Author
Mateus Badra

Journalist graduated from PUC-Campinas. He worked as a producer, reporter and presenter on TV Bandeirantes and Metro Jornal. He has been following the Brazilian electricity sector since 2020.

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