GC Solar 23.61 GW GD Solar 53.65 GW
Market & Investments

Cost reduction in the Free Energy Market can reach up to 40%, says study

Camerge highlights that the modality allows consumers greater negotiation flexibility and efficient energy management

Cost reduction in the Free Energy Market can reach up to 40%, says study

Photo: Freepik

Since January 1, 2024, all the consumers Brazilians connected to networks medium or high voltage already are able to join the Free Energy Market– modality in which it is possible to stop contracting the energy supply directly with the distributor in order to negotiate with the supplier of your choice. 

A main advantage is the economy what - according to a study published by Camerge, a company that offers energy management and management – can reach up to 40%. In other words, a company that currently has an electricity bill of R$10 per month can reduce it to up to R$6. 

A Irani Papel e Embalagem SA, an industry in the packaging paper and corrugated packaging segments, e.g. made the migration of all its units in Santa Catarina and São Paulo in 2011. Since then, the company already totals more than R$100 million in savings. 

“We generate renewable electricity through three generating plants. We want to be self-sufficient in clean energy by 2030,” he explained. Ruy Michel Filho, strategic projects manager at Irani. 

According to a Cristiano Tessaro, CEO of Camerge, o free hiring environment allow, in addition to economics, greater trading flexibility and a efficient consumption management.

“The consumer can, for example, choose the type of energy they will use, between conventional and incentivized, the type of contracting, in addition to having greater long-term predictability, without suffering the impacts of the usual market fluctuations”, he stated. 

Is the Free Energy Market a threat to GD Solar’s ​​business?


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Henrique Hein
About the Author
Henrique Hein

He worked at Correio Popular and Rádio Trianon. He has experience in podcast production, radio programs, interviews and reporting. Has been following the solar sector since 2020.

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