Chinese photovoltaic module manufacturer EGING PV presented two of its latest launches to the national market during Intersolar South America 2025: the Aurora Ultra Series (635 W to 665 W | TB66-HRc-BF-DG) and the Aurora Pro Series (610 W to 630 W | EG-NT66-HRc-BF-DG).
Founded in 2003, the company has been operating in Brazil since 2018 and, in the first half of this year alone, moved more than US$25 million in FOB values in the Brazilian market, according to data from the LOGCOMEX Platform.
EGING reinforced that its strategy in the country is long-term. "The Brazilian market demands consistency and proximity. EGING PV has been investing in strategies that go beyond importing modules, but also create value for customers and partners at every stage of the process," said Afonso Meireles, Sales Manager at EGING PV.
According to the company, despite the sector's current challenges, this moment also opens up new opportunities. "Every scenario has two sides, and this is the time for a new positioning for brands in the Brazilian market, for those who are structured to support the customer and act effectively, not only with the sales department, but also with technical support, marketing, and new business," it added.
Distribution expansion
With strong performance in projects of GC (centralized generation), EGING PV photovoltaic modules are now available from the country's main distributors, such as BelEnergy, Fotus, Sou Energy, Ourolux, Forthe, Plazza Solaris, RB Solar and Serrana Solar.
"We are structuring the team, expanding marketing initiatives and offering effective support to customers [...] Furthermore, we believe that what works in Brazil can be replicated in other Latin American markets, respecting the particularities of each country and adapting our strategies to generate value and results," highlighted Izabel Guzzon, the company's LATAM marketing manager.
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