Oh gMTR group announced that it has become the new sponsor of Porsche Cup Brazil, contributing to reducing the carbon footprint of racing. The 2024 season of the competition will begin this Friday (08), at the Autódromo de Goiânia (GO).
The partnership between the two has as its main action the installationthat of a solar power plant de 300 kW with more than 400 modules on the roof of Porsche's new headquarters in São Paulo, which is under renovation.
In addition, the company will also promote awareness on importance da sustainability process among competitors, teams and motorsport fans. “We are very happy to count on the partnership of the MTR group to promote a more sustainable and conscious future in motor sport.”
“We believe that together we can achieve great goals and contribute to a better world”, said Dener Pires, promoter of the Porsche Cup. The company already has the Porsche Zero Impact sustainability program, which aims to reduce as much as possible the environmental impact of its operations and products.
This includes reducing CO2 emissions, implementing sustainable practices in all areas of the company, using recyclable materials and promoting electric mobility. The ultimate goal of the program is to achieve carbon neutrality across all Porsche activities.
“MTR’s sponsorship of the Porsche Cup is a strategic partnership that will bring benefits to both the company and the environment. It is a unique opportunity to promote awareness about the importance of solar energy and encourage more sustainable practices in the automotive industry”, highlighted Thiago Rios, CEO of MTR Solar.
“This partnership also provides an excellent opportunity to increase the visibility of the MTR brand, as the Porsche Cup is one of the most prestigious automobile competitions in the country. With this, the company will be able to reach a larger audience and strengthen its image as a company committed to sustainability and innovation”, he added.
According to Maurício Barros, Co-CEO of the MTR group, this is a big step for the company, which believes in the potential of motorsport as a platform for visibility and business opportunities. “We are looking forward to this agreement and to contributing to the success of Porsche Cup Brasil. We believe that together we can achieve great achievements and further strengthen our brand in the market.”
The Porsche Cup Brasil continues with nine stages, but in 2024 it will be new with three stages abroad, in Portugal (2) and Argentina (1). The Porsche Cup will also hold an F1 preliminary in Brazil in November.
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